10 Dec 2013 16:48:20 PM
(On second thought, make that seven things. Photo via With Leather.)
By Seth Falvo
On paper, my timing couldn’t possibly be worse. Aside from the fact that there are dozens of “What the UFC can learn from the WWE” articles on the Internet, last week’s edition of Monday Night Raw – the company’s flagship television program – brought some of its worst viewership numbers of the past fifteen years. With this week’s edition competing against a Monday Night Football game between two teams still in playoff contention for the casual fans, it’s doubtful that those numbers improved by much.
So then why am I writing yet another article about what a company that sells choreographed “fights” experiencing some of its lowest viewership numbers can teach the UFC? Because the WWE’s idea of “terrible numbers” involves only averaging 3.53 million viewers. To put that into perspective, the TUF 18 Finale main card drew 1.129 million viewers. That’s right, the WWE is in panic mode because their weekly Monday night show only attracted three times as many viewers as a UFC event.
Don’t worry, I’m not about to suggest that the UFC resort to ridiculous storylines, assigning character gimmicks to fighters, forcing celebrity guests into shows, forming an ill-advised partnership with a dying pro-wrestling promotion, or any of the other things that would make most MMA fans roll their eyes. Nor am I going to ignorantly blame the UFC for less than spectacular fights, controversial finishes, and other things that a legitimate sports league cannot possibly be expected to control. On the contrary, my first suggestion is something that the UFC actually used to do better than the WWE…Read More DIGG THIS