Dana White Shows Off Action Figures on CNBC, Shoots Down Rumors

We can all calm down, at least for now, because today's announcement from Dana White on CNBC's "Power Lunch" was, well, less than thrilling. White announced that the UFC has entered into an exclusive four-year licensing deal with toy-maker JAKKS Pacific to churn out some UFC action figures, which will be available next Christmas.

You getting goosebumps yet?

According to a press release posted earlier today on Five Ounces of Pain, the deal covers licensing for action figures of Chuck Liddell, "Minotauro" Nogueira, Anderson Silva, Brock Lesnar, and Michael Bisping, among others.

Lesnar appeared via satellite (White was live) and fielded questions about the difference between the UFC and the WWE -- one is real and the other is "purely entertainment" -- as well as whether he really had that oddly phallic tattoo on his chest, as his action figure showed. Lesnar attempted a joke, saying it was a "peel-off", before conceding that yes, he had a sword on his torso for no good reason.

The action figure deal obviously isn't the mind-blowing announcement that White promised last week, but he did address some of the more prevalent rumors about it.

Asked if the announcement had to do with Floyd Mayweather Jr., a partnership with the WWE, or a new TV deal with Fox or ESPN, White responded "no" on all counts.

Asked if the announcement was that the UFC was going public, he also said no, then later commented, "We don't need to go public. Me and my partners built this from the ground up. We don't need geeks on Wall Street telling us how to run our business."

This, on a financial news show. And you thought the three minutes of air time wouldn't be enough for White to effectively alienate anyone.