27 Jan 2009 15:17:26 PM
(Legend has it that at the exact time the fight re-aired Randy Couture complained of a bizarre pain in his facial region.)
The UFC’s most recent counter-programming effort – a replay of UFC 91 free on Spike TV during this weekend’s Affliction: Day of Reckoning event – apparently did pretty well with its target demographic, according to a Spike TV press release. The replay peaked with 3.3 million viewers, making it “the highest rated show among Men 18-34 in all of television (broadcast or cable) in its timeslot.”
Okay, that’s a lot of conditional phrases. It’s like us claiming to be the most popular website with the word “potato” in the name (so take that PotatoBlossom.org) that is also run by two guys named Ben. See? Not that impressive when you put it like that. Although we are the ones lending a hand to New York MMA fans with our “lift the ban” petition, so give us some credit.
On the whole, the 2.5-hour event averaged 2.3 million viewers, according to Spike, "easily making UFC 91 the most-watched taped UFC event in network history."
Again, more conditionals, but the point is that even if you don’t think the UFC’s event replays work as effective counter-programming to hurt their competitors, they still reach millions of people and are the best thing Spike TV has going for it on any given Saturday night. Sorry, “Manswers” fans, but it’s true.