31 Oct 2010 09:34:00 AM
Bellator Tries to Browbeat Strikeforce into Co-Promotion, Releases Increasingly Irritating/Irritated Texts to Coker
(Step one of trying to create a strategic partnership with another organization: Publicly claim CEO of other organization is a goddamned liar. That’s some Dale Carnegie shit, right there. PicProps: Connect.in.com)
We’ve got a classic (and totally stupid) media gambit on our hands here between Bellator honcho Bjorn Rebney and Strikeforce CEO Scott Coker. Ever since Bellator decided that one of its primary corporate strategies would be to continually repeat the dubious claim that Eddie Alvarez is the No.1 lightweight fighter in the world, it’s been publicly pushing for a co-promotional, company vs. company show with Strikeforce. Rebney took the idea to the MMA media, saying he’d “love” for the two promotions to double-up on a pay-per-view effort featuring a bevy of cross-brand championship matches, but that Coker wasn’t calling him back about it. In response, Coker – who’s always down for totally mishandling a public relations opportunity – went on Sherdog Radio this week to say he too was interested, but denied he’d ever heard from Rebney and accused Bellator of pulling a PR stunt. Naturally, Bellator’s next move was to release what it alleges are a bunch of Rebney’s text messages to Coker. Ruh-roh.
It’s pretty easy to imagine someone in the Bellator office pumping their fist and yelling out, “Checkmate, motherfucker!” as they hit “send” on this particular email, which reportedly contained four fairly low-quality snapshots of Rebney’s texts. The images are after the jump, of course. If you squint, you can even kind of read them.Read More ADD COMMENTS (1,015) DIGG THIS