2 Aug 2012 08:58:05 AM
(When Zuffa purchased the UFC, Dana White actually had hair. There is no punchline, just a fact worth mentioning.)
I have purchased pay per views from the Ultimate Fighting Championship since 1994, where I was welcomed to the sport with Pat Smith turning the face of Scott Morris into a Manwich at UFC 2: No Way Out. It was like heroin after that – I was addicted. Since then, I estimate that I have shelled out well over $5000 on PPVs alone, much less another sizeable chunk of change on tickets to live events and the obligatory UFC merchandise (who can live without the life-sized GSP cardboard cut-out – NOT ME).
Throughout that time I have been an advocate of MMA to the uninformed masses that I’ve encountered at watering holes across this great land. For every, “That UFC shit is just a legalized bar fight” comment, I would swoop in like Dogwelder to defend the UFC and its competitors. It was almost a grass roots effort by the early UFC supporters to educate the ignorant and let them know that this is a real sport filled with unbelievably talented athletes. The edification continues today as many intelligent fans try to shun the perceived stigma that we are a bunch of tatted-up dudes wearing flat-billed TAPOUT hats and driving small-penis-compensating monster trucks while applying ring worm ointment to our wounds.
Then there was the figure-head, the fearless leader that was taking all the media scrutiny head-on and paving the way while holding up his middle finger to the man. After the ZUFFA purchase, Dana White was a perfect fit during the infancy of the UFC’s push towards legitimacy. Adopting rules and weight classes and marketing the shit out of the product culminated in a 7 year deal with FOX and its affiliates. Now the UFC is on the precipice of its fourth nationally televised FOX card and the ratings have plummeted from 5.7 million during UFC on FOX 1 (Cain Velasquez VS Junior Dos Santos) to 2.4 million during UFC on FOX 3 (Nate Diaz VS Jim Miller).
I don’t think it is a coincidence that viewership and PPV buys are down. I have always been a staunch supporter of the brand and even I, a die hard fan, am starting to see chinks in the UFC armor. The reasons have been dissected on CP with various posts but I believe that this is just the beginning of problems for the UFC unless some changes are made pronto. I am not saying that the UFC is in the toilet but as the organization has grown in stature from eviscerating the competition, a standard evolution needs to happen.
So with that in mind, here are five ways that the UFC can move from their current plateau all the way to the mountain top.Read More DIGG THIS