19 Jan 2009 10:06:12 AM
(He’s going to make your car smell delightful. And he is not joking about this.)
Now this is awesomely ridiculous. Thanks to reader Erik for the find. Apparently B.J. Penn sponsor RVCA sees no limit to the amount of Penn-themed crap they can sell to his loyal fans. In addition to a signature B.J. Penn UFC 94 t-shirt and official B.J. Penn trunks (complete with the painted on black belt, and for only $61!!!), you can also get this cute little air freshener shaped like everyone’s favorite blood-licking Hawaiian for only six dollars. And yeah, it’s coconut-scented. What else?
For a guy from a wealthy family (as “UFC Primetime” continually reminds us), Penn sure is willing to put his name on anything for a buck. Not that we blame him. If we thought anyone would buy air fresheners of us, you can bet we’d be pushing them every day. Only ours would smell like whiskey and nachos, which only appeals to the small segment of the population who want their cars to smell like the father who never loved them.