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Affliction + Golden Boy = Huge Announcement

(Golden Boy. Yippee.)

Seems like some of our half-baked speculatin’ was right for a change. MMA Weekly is reporting that Affliction’s partnership with Golden Boy is all but official and this is the huge announcement that we were promised would change the world forever.

Maybe it’s just the way I’m feeling on this sleepy Saturday morning, but it seems like maybe someone exaggerated a little in order to draw attention away from the “Day of Reckoning” cancellation, er, rescheduling.

Affliction VP Tom Atencio and Golden Boy Promotions CEO Richard Schaefer are expected to announce the deal at the Ricky Hatton-Pauly Malignaggi press conference in Vegas, which, if true, completely contradicts what Affliction COO Michael Cohen said about announcing the deal at a big-shot press conference in Trump Towers. This causes me to wonder, do these guys ever talk to each other? Do they even read what the other is telling the press, or are they like independently operating terrorist cells at this point?

If you’re wondering what exactly Affliction and Golden Boy will be doing once they become partners, it’s sounding more and more like the big plan is to put on events that feature both boxing matches and MMA bouts. This, apparently, is expected to rock our world. Maybe if they also added guys on motorcycles jumping through flaming hoops, maybe someone fighting a bear, then, perhaps then, all this hype about the spectacular announcement would seem justified. As of right now, it seems interesting, though hardly earth-shattering.

Cagepotato Comments

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MMA FAN #10,287,262- September 13, 2008 at 8:37 am
anyone who wears AFFLICTION tees are GAY!!!!!!

i hope they go out of business by the end of the year
Shocbomb- September 13, 2008 at 4:39 am
I think probably allot of the fans who bought Affliction 1 may do some money conserving of their own.

I mean this is PPV, who wants to pay for a show with fewer stars, unless their cutting the PPV price.

As a business person, to me this reaks of failure, to go after an entirely new demographic after only your first show. It’s one thing to build on your success, succesfully tap the MMA demographic, and then try to bring in boxing fans. But when you make this sort of move after 1 show, when you don’t have a fan base of repeat customers to build on in the first place, it looks like pure desperation.

It’s OK to lose money on shows, if you are capturing customers for future events. But to turn around and try and sell those customers some kind of new hybrid product the second time out. Crazy
hane- September 13, 2008 at 1:57 am
really gay... im paying for MMA not boxing
bird-dog- September 13, 2008 at 12:42 am
if boxing didnt suck... it would still be popular. its fine if you wanna have boxing matches but they need to have mma gloves on
knightrida- September 12, 2008 at 9:23 pm
"I haven’t been this excited since they combined both Track AND Field into one event!"

That's awesome.
Derekrva- September 12, 2008 at 8:55 pm
Really wanted to see them and HBO hook up, seemed like it made the most sense even if Affliction lost production rights. I like boxing, but I agree with most people on this...don't mix em up.
shutupandfight- September 12, 2008 at 7:34 pm
"Ya gotta keep 'em separated!"

i doubt the average mma fan could handle two dudes goin toe to toe for 36 minutes...they needs their gay fo-play.

i know hardcore boxing fans couldn't stomach 15 minutes of typical mma...."Stand 'em the fuk up!"
Hugeannouncement?- September 12, 2008 at 6:49 pm
I like boxing in all, but i dont see this working.... I am going to be pissed when they waste there events, filling the card with boxing... There is only so many MMA events to watch as it is, but now the affliction card, that could have been semi decent, is now going to be filled with boring 12 round boxing matches...The blood thirsty MMA fans will be bored stiff, after a few boxing matches on the card...
VEe!- September 12, 2008 at 6:17 pm
Boxing and MMA on the same card will reduce one sport to a 2nd class citizen.
One fight has to be the main event. While the international world loves and appreciates Fedor, he's not Oscar, Floyd, Cotto or even Hopkins in the American sports market.

Separate events makes sense. Pulling promotional efforts together and everybody wins!
Scar Tissue- September 12, 2008 at 6:16 pm
I haven't been this excited since they combined both Track AND Field into one event!
do this for me- September 12, 2008 at 6:11 pm
tom and golden boy are going to go down on each other and you are going to pay to watch.
Craig- September 12, 2008 at 6:07 pm
just proves dana's point, they can't carry the load... they lost too much money on the 1st show by over paying their fighters, esp TIm sylvia.

the co production is a sad attempt.. we might get some boxing fans to come to mma but you wont get one mma fan to go back to boxing regularly.
Canucklechuck- September 12, 2008 at 6:05 pm
And these knobs had the gall to mock the UFCs recent announcements (Lorenzo to the UFC and Brock v. Lesnar). What a joke. I bet all the guys that have already signed with Affliction are really happy with the direction these clowns are taking the company. Fuckin' T-Shirt Guys...
MMAFan- September 12, 2008 at 6:03 pm
This idea has been tried in the past and failed!
ProCannonFodder- September 12, 2008 at 4:34 pm
Affliction + Golden Boy = MMA being used to throw boxing a lifeline.
tricky dicky- September 12, 2008 at 4:31 pm
I guess we can make fun of it all we want, but if people like them did not exist think of all the half baked blogs which would die.

Anything to potentially help keep an organization going is great in my books.
Foley- September 12, 2008 at 4:15 pm
When you consider that the average MMA fan starts booing after 15 seconds on the ground, can you imagine what it'll be like with the jab-jab-hug-break for several rounds of boxing?

Great idea in principal, but I don't see it working. Much as I hate to say it, but Dana was probably right about Affliction not lasting beyond January.
Anonymous- September 12, 2008 at 3:47 pm
Dex- September 12, 2008 at 3:42 pm
Wow, I didn't think Affliction would go under this fast. Combining boxing and MMA is like having a hocky game in conjunction with horse jumping. It's TWO DIFFERENT SPORTS with different fan bases. I wouldn't want to watch 2 or 3 crappy 8 or 12 round boxing matches to see the MMA I want to see. If you want to ensure not EVER getting a PPV buy from me, add some boxing to your cards.
ygreg- September 12, 2008 at 3:42 pm
yea not really caring about this announcement one bit at all...i mean it makes sense for affliction to do this and then start sharing production costs and venue costs but seriously i dont wanna wanna watch boxing matches on an mma p.p.v
mark my words....this idea will fail. if they mix boxing on there next event and if fedor isnt fighting a big name guy then they wont sell shit on this p.p.v
Mythor- September 12, 2008 at 3:11 pm
So we can all watch an MMA bout and then watch a boxing bout and think, "Gee, this would be a lot more interesting if they could kick each other."

Boxing is great and all but I can't see why you'd have boxing bouts on the same card as MMA. Boxing and other specific Martial Arts? Sure, that could be interesting. But their current plan seems to be Vanilla and Every Other Flavour Ever Invented.

Good on them for trying something different, I guess. But if they're sticking with a standard boxing ring it's still going to suck. Buy a cage ya cheapskates.
Higgz- September 12, 2008 at 2:25 pm
"Maybe if they also added guys on motorcycles jumping through flaming hoops, maybe someone fighting a bear, then, perhaps then, all this hype about the spectacular announcement would seem justified."

Yeah. And Twiiiiiiiiiins!!!