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Affliction Is Counting On The Power Of DVR


(‘This shirt, she is…how you say…totally sick, yes?’)

In case you were wondering how the people at Affliction are feeling about the UFC’s all out counter-programming assault, USA Today’s Sergio Non has an article that looks at where the clothier/MMA organization stands right now. Turns out that with a month still to go, they aren’t in bad shape.

VP Tom Atencio claims they’ve sold between 7,000 and 8,000 tickets so far, which is good news this far from the event if it’s true. Anaheim’s Honda Center holds around 17,000. That’s about on par with the Prudential Center in New Jersey, where Elite XC sold just over 8,000 tickets when all was said and done.

Affliction’s big marketing push is planned for two weeks before the show, and as for the impact of UFC Fight Night 14, Atencio is planning on the miracle of modern technology to protect him:

“As far as I’m concerned, people are going to Tivo (the UFC show) and watch our fight, and then go back to (watch UFC) later,” he said. “Obviously you’re going to get those people who are going to watch something for free (rather) than pay. … But our card is definitely stacked. I don’t know anybody that can say it’s not a great card.”

That’s a valid strategy as it relates to hardcore fans. We’ll see whether it will work on those people we always hear about who only know the UFC.

Atencio is right when he says the card is stacked, though it’s stacked largely with fighters who appeal to that hardcore fan base and much less so to the casual fan, who may or may not have heard the name Fedor at any time in his life. Their success with this show — particularly with the UFC going up against them on Spike TV — could tell us a lot about the actual interest level in MMA as a sport, rather than simply the UFC as a brand.

(Props: MMA Payout)

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MMAFreak- June 19, 2008 at 4:10 pm
I hope Affliction wins this battle. UFC is great, but it needs to realize it isn't the only league out there.

By the way, check out some preview interviews on combatwire.com for Affliction: Banned. They have interviews with Tim Sylvia, Andrei Arlovski and Ben Rothwell.
adsad- June 19, 2008 at 12:24 pm
most of their shirts are cool, some are overdone with design but those who call them gay probably cant afford them
Chris J- June 19, 2008 at 7:39 am
I think it sucks that there is such competition for our money, it seems petty and childish and could only harm the sport we love. There is room for more than one organization.

But if anyone from Zuffa or whoever the hell runs the UFC is reading, I speak for a lot of people on here when I say my loyalty lies with the SPORT. Branding is important, as is making money but don't alienate your hardcore fanbase for the sake of a few million dollars. Oh wait....

You see how jaded I'm becoming? Damn you UFC, damn you all to hell!
å?????????- June 19, 2008 at 4:40 am
I'm watching Affliction. UFC card is shit- they are trying to lure people away using Anderson Silva's name
dandaman- June 19, 2008 at 4:08 am
is it just me or does fedor look like the type of guy who is harmless if you walked by him on the street
Trsigley1974- June 19, 2008 at 3:01 am
Until I see what type of show Affliction runs they won't see my money. I will probably watch the UFC live and the get up the next morning.....see what fights from Affliction are worth watching and download them.
lx- June 19, 2008 at 2:27 am
for the record, any moron who still thinks "affliction shirts" are cool - is still a moron.
jd- June 19, 2008 at 1:32 am
I'm doing exactly as he stated. If I DVR the UFC, then I dont have to see commercials.
norremo- June 19, 2008 at 12:33 am
only watching the UFC... might catch Affliction on the web later.

The cubby, serial killer looking guy they call Fedor will come crawling back to the UFC when this is all done.
watching the ufc- June 18, 2008 at 11:08 pm
and downloading the affliction card...
UFC- June 18, 2008 at 10:34 pm
i'll be watching the ufc card and only the ufc card
UFC fan only- June 18, 2008 at 10:24 pm
I will be watching the Affliction card and only the Affliction card.....
superchico- June 18, 2008 at 10:02 pm
Affliction is stacked.........on one side. Jesus Christ, squash matches all around instead of making fights competitive? Don't give me this ''saving the good fights for the next show'' bullshit either, that's a stupid copout excuse fanboys are using.
Chris J- June 18, 2008 at 10:02 pm
Well I will be watching both cards, one way or the other. I can understand the UFC's efforts to take viewers from a potential rival, but I'll be damned if I'm going to be forced to choose between the two. I love the sport in general; a good fight is a good fight regardless of the names.

Having said that, EliteXC is still a joke...
jeet_kune do- June 18, 2008 at 9:19 pm
I still think they underestimated the US MMA fans love of the Cage and the the curiosity of what Fedor can do without the option of grabbing the ropes. Most casual fans refer to MMA as "cage fighting" or "ultimate fighting" and may think this may be something crappy like the IFL. Great card for sure but if they want to sale as many tickets and ppv buys as possible I think a cage would have been a better choice. Then again Tim Sylvia's boxing leaning mma style may work well in a ring.
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