("Yes, thanks you very much for this commemorative dinner plate.")
Though we enjoyed much hearty debate about how quickly Affliction’s MMA promotion would crash and burn after "Day of Reckoning," the official company line is that a third event will be held this summer, possibly in Anaheim (again) or Atlantic City. As Tom Atencio told FiveOuncesofPain:
"We’re going to have a third event. It’s just a matter of when. Possibly in July, possibly in August. I’m just not really sure. We’re looking and we’re sitting down, trying to figure everything out.”
Atencio, like everyone else, expects Fedor Emelianenko vs. Josh Barnett to headline this theoretical third show, saying "That’s what I’m hoping for but right now I’ve got to sit down with these guys and figure everything out." Sounds like they’ve got a lot of figuring to do, so we’ll just leave them alone for now. In the meantime, these post-"Day of Affliction" news bits may interest you…
— The paid attendance for Saturday’s event was 8,946 for a live gate take of $1,512,750, though some of those tickets could have been paid for by Affliction itself. If Tom Atencio’s total attendance figure of 13,228 spectators was accurate, then over 4,000 seats were straight-up given away. Affliction’s debut show, "Banned," brought in 14,832 total attendees. On the same night as "Day of Reckoning," 20,820 people packed the Staples Center in nearby Los Angeles to watch Shane Mosley take out Antonio Margarito.
— Despite claims made by 140-year-old boxing analyst Larry Merchant, Oscar De La Hoya did not receive $5 million to appear at Affliction’s "Day of Reckoning" card. According to Golden Boy Promotions CEO Richard Schaefer, "Oscar didn’t make a penny off that show." Here’s how the Golden Boy/Affliction partnership really panned out, according to Kevin Iole:
Golden Boy and Affliction announced a partnership in December to promote MMA shows together and, potentially, a combined boxing/MMA card. Schaefer said Affliction…would use its network of 22,000 stores to help promote the events. It in turn, he said, would then cover all expenses, including paying the purses of the fighters and marketing the event. Golden Boy’s end of the deal, Schaefer said, would be to run the operational side of things and arrange for licensing, handle the fighters’ medicals, book the venues and deal with the relevant state athletic commissions. Affliction Entertainment does not have a promoter’s license.
Golden Boy also promised to make De La Hoya available to help market and promote the events. "I booked [the Honda Center] for Jan. 24 and took care of the pay-per-view," Schaefer said. "A month or a month-and-a-half later is when we began to discuss Margarito-Mosley. The only date HBO could do it was Jan. 24, but at first, I was not worried because it was going to be in Vegas and the Affliction show would be in Orange County. But then we decided to put the boxing match in Los Angeles and you can imagine that the Affliction people, who had put up all the money and were taking a risk on the pay-per-view and taking a risk on the gate, weren’t too happy.
"Do you think they were excited? Frankly, they were ticked off. We had committed to them that Oscar would help them to promote the show and that’s what we did. Oscar was there every step of the way trying to help market that show, but to say Oscar was paid even one penny would be wrong."