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Affliction Looking at July/August for Event #3

("Yes, thanks you very much for this commemorative dinner plate.")

Though we enjoyed much hearty debate about how quickly Affliction’s MMA promotion would crash and burn after "Day of Reckoning," the official company line is that a third event will be held this summer, possibly in Anaheim (again) or Atlantic City. As Tom Atencio told FiveOuncesofPain:

"We’re going to have a third event. It’s just a matter of when. Possibly in July, possibly in August. I’m just not really sure. We’re looking and we’re sitting down, trying to figure everything out.”

Atencio, like everyone else, expects Fedor Emelianenko vs. Josh Barnett to headline this theoretical third show, saying "That’s what I’m hoping for but right now I’ve got to sit down with these guys and figure everything out." Sounds like they’ve got a lot of figuring to do, so we’ll just leave them alone for now. In the meantime, these post-"Day of Affliction" news bits may interest you…

— The paid attendance for Saturday’s event was 8,946 for a live gate take of $1,512,750, though some of those tickets could have been paid for by Affliction itself. If Tom Atencio’s total attendance figure of 13,228 spectators was accurate, then over 4,000 seats were straight-up given away. Affliction’s debut show, "Banned," brought in 14,832 total attendees. On the same night as "Day of Reckoning," 20,820 people packed the Staples Center in nearby Los Angeles to watch Shane Mosley take out Antonio Margarito.

— Despite claims made by 140-year-old boxing analyst Larry Merchant, Oscar De La Hoya did not receive $5 million to appear at Affliction’s "Day of Reckoning" card. According to Golden Boy Promotions CEO Richard Schaefer, "Oscar didn’t make a penny off that show." Here’s how the Golden Boy/Affliction partnership really panned out, according to Kevin Iole:

Golden Boy and Affliction announced a partnership in December to promote MMA shows together and, potentially, a combined boxing/MMA card. Schaefer said Affliction…would use its network of 22,000 stores to help promote the events. It in turn, he said, would then cover all expenses, including paying the purses of the fighters and marketing the event. Golden Boy’s end of the deal, Schaefer said, would be to run the operational side of things and arrange for licensing, handle the fighters’ medicals, book the venues and deal with the relevant state athletic commissions. Affliction Entertainment does not have a promoter’s license.
Golden Boy also promised to make De La Hoya available to help market and promote the events. "I booked [the Honda Center] for Jan. 24 and took care of the pay-per-view," Schaefer said. "A month or a month-and-a-half later is when we began to discuss Margarito-Mosley. The only date HBO could do it was Jan. 24, but at first, I was not worried because it was going to be in Vegas and the Affliction show would be in Orange County. But then we decided to put the boxing match in Los Angeles and you can imagine that the Affliction people, who had put up all the money and were taking a risk on the pay-per-view and taking a risk on the gate, weren’t too happy.
"Do you think they were excited? Frankly, they were ticked off. We had committed to them that Oscar would help them to promote the show and that’s what we did. Oscar was there every step of the way trying to help market that show, but to say Oscar was paid even one penny would be wrong."

Cagepotato Comments

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Anonymous- January 28, 2009 at 9:00 am
Affliction is going to buy RVCA. I heard the deal is going down this month.
Russ- January 28, 2009 at 8:42 am
Just after the photo, Fedor, still broken up over his sambo loss, decided he couldnt take it anymore, and punched Atencio to death. Atencio is survived by warehouses full of shitty, over priced t shirts.
Fedor- January 28, 2009 at 12:54 am
Lot of Affliction hate from the author.

What a surprise.
Da Truth- January 28, 2009 at 12:24 am
Trump would be unstoppable in MMA...any hand or foot that strikes that head would be shattered by that monument of hairspray
ihatejardine!!alot- January 27, 2009 at 11:34 pm
who wants to see fucking trump in mma!
walrus- January 27, 2009 at 6:58 pm
I just found out Mickey Rourke was trained by Freddie Roach

Old, Bald and Irish- January 27, 2009 at 6:22 pm
@ Perdew

See ya in AC, dude!

If this comes through, I'll certainly go to AC for this!

We can even have a Cage Potato reunion!

How gay!
Gonzo- January 27, 2009 at 4:04 pm
Competition is definitely good for the sport. Isn't Affliction suppose to be creating a reality show? The one thing that made the UFC more mainstream was TUF. Affliction needs to begin creating up-and-coming stars, instead of just getting the fighters the UFC no longer wants. I believe Atlantic City would make a great venue. And finally sign a deal to put on smaller shows on tv.
tallkitchenbags- January 27, 2009 at 1:16 pm
much as i loathe the trumps, affliction t-shirts and golden boy i hope they can manage to stay in business. competition is good for business and dana white needs his hand stuck in fire.
Scar Tissue- January 27, 2009 at 1:00 pm
Getting around to watching the undercard of this. Some good fights. I wish they'd let the HDnet guys do the entire PPV production.
johnnysep- January 27, 2009 at 12:46 pm
that picture looks like it could easily be a picture of a canadian sketch comedy troop
Fedorilicous- January 27, 2009 at 12:45 pm
LOL. What a clusterfuck. Well, it was fun to watch, hopefully they'll be back
Perdew- January 27, 2009 at 12:42 pm
yeeesss. i can't believe if this is in AC that i might actually get to see Fedor is person!

i can't wait to see him walk down the ramp with his shirt hanging over his shorts so it looks like he's naked.

on guys, that's just pathetic/gross. on chicks it's fucking hot and on fedor, it is the most beautiful thing ever known to mankind.
ample- January 27, 2009 at 12:36 pm
Fucking lol right here, couldnt agree or would want to see it any more!

CanProduce Says:

If only Fedor would just snap and knock out everyone in that photo

manutdfan- January 27, 2009 at 12:32 pm
"One of these things is not like the other, one of these things just don't belong"
kazanski13- January 27, 2009 at 12:29 pm
RVCA is a southern clothing company that is one of bj's sponsors.
mayhem420- January 27, 2009 at 12:22 pm
"— The paid attendance for Saturday's event was 8,946 for a live gate take of $1,512,750"

Sweet! Arlovski's salary got paid.... now were did they get he rest of the money from???? Hmm... Oh hey thats a nice pink tie !!!
Anonymous- January 27, 2009 at 12:14 pm
Whats RVCA? Is that BJ's clothing company?
FEDOR'S RIGHT FIST- January 27, 2009 at 12:06 pm
Trump looks like he'd be a good fighter. Look at those knuckles.
CanProduce- January 27, 2009 at 12:03 pm
If only Fedor would just snap and knock out everyone in that photo