In an attempt to broaden their fanbase, Affliction is shelling out the dough to appeal to a normally untapped potential audience: Nascar-lovers. Mike Skinner’s car is turning into a moving billboard for the clothier-turned-promoter at the Pepsi 500 this weekend in San Bernardino, Ca.
Looking at the artist’s rendition of the car above (courtesy of Yahoo’s Steve Cofield), I’m totally pumped to see some skulls go screaming down the track. So pumped, in fact, that I may even watch Nascar (no I won’t).
What’s interesting here is that this whole stock car ad campaign makes a few assumptions that may or may not be valid. One is that there are enough Nascar fans who know enough about MMA already to even recognize what this is an ad for. You have to either know what Affliction is, or know who Arlovski and/or Barnett are for this to even make sense. The “vs.” gives it away that there’s probably a fight going on, but aside from that all you’ve got is a date and some skulls. Maybe the thinking is that if a date and skulls aren’t enough for you, then Affliction doesn’t want your money anyway (yes they do).