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Affliction Wants to Go Fast

(Something’s wrong here. I only count three skulls.)

In an attempt to broaden their fanbase, Affliction is shelling out the dough to appeal to a normally untapped potential audience: Nascar-lovers. Mike Skinner’s car is turning into a moving billboard for the clothier-turned-promoter at the Pepsi 500 this weekend in San Bernardino, Ca.

Looking at the artist’s rendition of the car above (courtesy of Yahoo’s Steve Cofield), I’m totally pumped to see some skulls go screaming down the track. So pumped, in fact, that I may even watch Nascar (no I won’t).

What’s interesting here is that this whole stock car ad campaign makes a few assumptions that may or may not be valid. One is that there are enough Nascar fans who know enough about MMA already to even recognize what this is an ad for. You have to either know what Affliction is, or know who Arlovski and/or Barnett are for this to even make sense. The “vs.” gives it away that there’s probably a fight going on, but aside from that all you’ve got is a date and some skulls. Maybe the thinking is that if a date and skulls aren’t enough for you, then Affliction doesn’t want your money anyway (yes they do).

Just out of curiosity, any Nascar fans out there? As in, for real? I gotta be honest, this is as close as I ever came. And, to a lesser extent, this.

Cagepotato Comments

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Dork- August 27, 2008 at 2:25 pm
Tourque..thanks for the story of your life. We all all very pround of you.
Torque- August 27, 2008 at 12:06 pm
I am an avid NASCAR fan, and have been since I was 10. I'm also a qualified Automotive Mechanic (Technician). I train every evening except Saturday and Sunday to keep in shape. I even practice a little Boxing and Jiu Jitsu, since I have a background in VHSL Greco-Roman Wrestling. So YES, NASCAR does have fans that know what MMA is. Although the NASCAR Team that Affliction chose, sucks....I do admire them for advertising in the NSCS.

By the way....I'm a professional Business Manager in my day job.
captain asshammer- August 27, 2008 at 4:55 am
i live in alabama. and fuck nascar.
InCaLi- August 27, 2008 at 4:51 am
Every year when Nascar comes to California Speedway, My friends and I pay for the $1500 weekend motorhome spot so we can join the 250,000 person 4 day party.(pretty much a rave that lasts 96hours). TYet the stereo-type nascar people do not exsist, everyone there are super rich partiers with more money than they know what to do with.
But as much as opposite from red-neck as these people are, theyre not into fighting either. Except for there spoiled kids who get all the newest tapout, affliction, couture etc. t-shirts and get training the one on one training at Big Johns Gym.
Affliction is throwing there money away.They should just pay for commercials....
god's other white meat- August 27, 2008 at 1:47 am
NASCAR? Good christ what an anachronistic dung heap of a sport. That shit oughta be banned or at least it's fans should be sterilized en masse. The only time I've seen a less intelligent/ more glazed-over looking crowd was at a megachurch.
aaron- August 26, 2008 at 11:37 pm
My nascar-lovin' acquaintances tell me that car has approximately zero chance of winning or even doing well. They think it's a waste of sponsorship money.
Ruger- August 26, 2008 at 10:49 pm
If Mike Skinner runs well enough for his car to be shown on T.V.(he won't), the commentators will point out and explain the sponsor since its a special scheme. They may talk about it during qualifying since it will be the only car on the track.
Sharper- August 26, 2008 at 10:11 pm
i love left turns!!!!!
Velcro Shoes- August 26, 2008 at 9:26 pm
Great...just what MMA needs is more drunken morons with mullets coming to shows and screaming at the camera. I was just thinking about the fact that current shows are so packed full of intelligent, knowledgeable fans that we need to do something to liven up the crowd. I think if we get enough NASCAR fans involved then we can start booing the fighters 10-15 seconds into the fights if there hasn't been any blood spilt yet.

Hillbilly circle racing FTL.