(No homo. Photo courtesy of MLive.com.)
From a press release distributed late yesterday:
LAS VEGAS, Nevada (September 13, 2008) – Golden Boy Promotions and Affliction Clothing today announced a strategic, multi-level partnership between the two companies that will bring the popular Affliction-brand to the world of boxing and entertainment.
“We have been talking to Affliction over the past several months to figure out a partnership that will take advantage of the expertise of both of our companies,” said Golden Boy Promotions CEO Richard Schaefer. “We have found the solution and are extremely excited about starting this partnership immediately.”
“Golden Boy Promotions is the top boxing promoter in the world and we look forward to working with them on future projects,” said Tom Atencio, Vice President, Affliction. “With our companies working together, it gives Affliction another vehicle to deliver our products to our core customers, as well as utilizing Golden Boy’s promotional expertise to further our efforts in Mixed Martial Arts.”
The partnership includes:
* For major Golden Boy Promotions fights, Affliction will create a signature Affliction shirt sold on-site and at retail outlets nationwide.
* Affliction will become the official apparel licensee for the Golden Boy Enterprises-owned Ring Magazine, and will adorn t-shirts and other apparel with the iconic Ring logo and classic Ring Magazine covers.
* Golden Boy Promotions and Affliction Entertainment will promote events that will feature both first class boxing matches as well as top notch MMA bouts on the same cards with the inaugural event planned for 2009.
And that’s pretty much it. It’s telling that the apparel concerns come first in their to-do list, followed by the afterthought-looking bit about the joint boxing/MMA cards. Maybe Golden Boy’s priorities lie with getting a toe-hold in the t-shirt business, rather than these hybrid combat sports events. There’s also no indication that Golden Boy will have anything to do with “Day of Reckoning,” Affliction’s second MMA event which is now slated for January 17th. If Affliction COO Michael D. Cohen wasn’t just blowing smoke, there should be another major announcement in the next week or so — and we hope there is, because this Golden Boy thing doesn’t sound like it’ll improve the fortunes of their MMA operation any time soon.
(Props: MMA Payout)