Steroids in MMA
Which MMA Fighter Will Test Positive For Steroids Next?

Affliction/Golden Boy Officially Announce Partnership

Oscar De La Hoya Floyd Mayweather boxing
(No homo. Photo courtesy of

From a press release distributed late yesterday:

LAS VEGAS, Nevada (September 13, 2008) – Golden Boy Promotions and Affliction Clothing today announced a strategic, multi-level partnership between the two companies that will bring the popular Affliction-brand to the world of boxing and entertainment.

“We have been talking to Affliction over the past several months to figure out a partnership that will take advantage of the expertise of both of our companies,” said Golden Boy Promotions CEO Richard Schaefer. “We have found the solution and are extremely excited about starting this partnership immediately.”

“Golden Boy Promotions is the top boxing promoter in the world and we look forward to working with them on future projects,” said Tom Atencio, Vice President, Affliction. “With our companies working together, it gives Affliction another vehicle to deliver our products to our core customers, as well as utilizing Golden Boy’s promotional expertise to further our efforts in Mixed Martial Arts.”

The partnership includes:

* For major Golden Boy Promotions fights, Affliction will create a signature Affliction shirt sold on-site and at retail outlets nationwide.

* Affliction will become the official apparel licensee for the Golden Boy Enterprises-owned Ring Magazine, and will adorn t-shirts and other apparel with the iconic Ring logo and classic Ring Magazine covers.

* Golden Boy Promotions and Affliction Entertainment will promote events that will feature both first class boxing matches as well as top notch MMA bouts on the same cards with the inaugural event planned for 2009.

And that’s pretty much it. It’s telling that the apparel concerns come first in their to-do list, followed by the afterthought-looking bit about the joint boxing/MMA cards. Maybe Golden Boy’s priorities lie with getting a toe-hold in the t-shirt business, rather than these hybrid combat sports events. There’s also no indication that Golden Boy will have anything to do with “Day of Reckoning,” Affliction’s second MMA event which is now slated for January 17th. If Affliction COO Michael D. Cohen wasn’t just blowing smoke, there should be another major announcement in the next week or so — and we hope there is, because this Golden Boy thing doesn’t sound like it’ll improve the fortunes of their MMA operation any time soon.

(Props: MMA Payout)

Cagepotato Comments

Showing 1-25 of comments

Sort by : Show hidden comments
roypeter70- February 26, 2012 at 11:00 am
Great to find this blog here and hope I read some more Interesting blogs and articles on this website.
Back Pain Treatment
innomsanocka- December 5, 2008 at 12:25 am song lyrics gold always believe
norremo- September 14, 2008 at 9:06 pm
Affliction rules!! Just check out this guy
PWND- September 14, 2008 at 11:55 am
micah Says:

September 14th, 2008 at 1:39 pm
bad. ass. affliction will now be a force to reckon with.

need more competitors for the douchebaggery of the UFC!
Ok you convinced us, you are a moron
Markdog- September 14, 2008 at 7:37 am
I don't buy Affliction because their shit is too expensive for me. I could maybe get one or two shirts, but I could get like four or five other shirts for the same price. However, they are pretty sweet. I like them. Although they are getting a little played, but they seem to always keep coming up with pretty sweet designs. I have some Archaic, which is a sort of knock-off brand but it's not too shabby.

As for the boxing/mma promotion, I don't know how it's gonna work and I don't care. I ain't paying for it, but if I hear it's good, I'll download it! I'll tell you what I do wanna see is A. Silva throw some leather! But I'll settle for a free Fight Night in a couple of days--and TUF and MANswers too.
MMA Wannabe- September 14, 2008 at 6:03 am
I'm not hating on people who wear the brand of shirts, or even their attempt at being an MMA promotion (despite looking more and more like failure is imminent).

Their shirts just seem to have an incredible variety of styles... all featuring skulls and feathered wings. It's a little too goth-ish-y for me.

Though, I AM contemplating getting one of their Fedor shirts... =P
lol- September 14, 2008 at 4:44 am
whats wrong with affliction shirts.. i know it can be douchebagish.. and often douchebags wear them, but they actually are pretty cool shirts, especially if you're just a genuine fan of mma/affliction. although i haven't yet seen a guy who wears affliction/tapout and doesn't look like a fag.. sigh
MObydick- September 14, 2008 at 3:57 am
Common admit it your BROKE!!! people who makes comments that affliction shirts are lame etc., just cant afford to buy one. instead they wear those cheap 20$ or less tap out shirts. i think affliction shirts are Ok good quality shirts, they have good choice of models that markets their product, GSP, Couture,metalica etc.
BIG CHRIS- September 14, 2008 at 3:29 am
I wonder if De La Hoys is going to have them desig him an Affliction Mini-Skirt and Affliction brand fish net stockings??
plain old kevin- September 14, 2008 at 2:50 am
plain old kevin, its ok to be an affliction wearing douchebag, u dont need to lie to us we are your friends.
Vega Vaughn- September 14, 2008 at 1:22 am

I think it's the other way around. Most of the guys on the Affliction cards are hardcore. From what I saw at UFC 88 the other night is filth. Jason MacDonald fought two UFC events in a row. What's up with that? Right now, UFC looks more like a second division event than any of them with the prelim fights doing better than the main card fights. That Palhares/Hendo fight almost made me throw up.

To all the others hating on people wearing Affliction/Tapout. Who cares? If they buy it and promote it the MMA structure will grow and become more financially able to put on better shows/events. Merchandising is IMPORTANT.

Just my two cents.
Farthammer- September 14, 2008 at 1:07 am
You should substitute Dana White's head for Mayweather there, and Liddell for De La Hoya for more realism.
MMA Wannabe- September 14, 2008 at 12:10 am
"affliction needs to make a shirt with the golden boy icon on it. maybe with a snake coming out of one eye"

Yes, and that snake should have feathered wings, and a skull hanging off of each of it's fangs...
SHok- September 14, 2008 at 12:03 am
This is great for the UFC.
What this will do is expose more people (boxing fans) to MMA.
Sooner or later they will find out UFC has pretty much AT LEAST 95% of the best fighters, so they'll watch UFC after seeing a couple of Affliction cards.
I like all promotions, but if Affliction doesnt ante up the fighter level, this might happen!
Plain old Kevin- September 13, 2008 at 11:48 pm
I have an idea... let's keep bashing any other MMA org besides the UFC so we can only have 1 PPV or UFN a month. That would be so much fun. You damn idiots need to STFU and stop caring about people wearing what they want to fucking wear. I do not wear the brands, but the designs look cool to me so I don't hate. The Tapout guys rule and have done a lot for MMA so I would not bust on anything that enables them to do that. Affliction still has some great fighters and I hope Fedor never fights for the UFC.
super_hardcore- September 13, 2008 at 11:16 pm
affliction needs to make a shirt with the golden boy icon on it. maybe with a snake coming out of one eye.
Markdog- September 13, 2008 at 10:37 pm
I meant parenthetical! This is exactly what happens when I try and sound smart.
Markdog- September 13, 2008 at 10:28 pm
Great parenthical comment!

If this guy wears Affliction, then it must be cool.
Rogan Joe is gay- September 13, 2008 at 9:48 pm
there's already a bunch of poser douchebags wearing TAPOUT, why not s the same thing. so i guess you can puke evern more.
Elk Snot- September 13, 2008 at 9:45 pm
Why do you guys keep droning on about these minor league organizations? I know when information is being kept from me, and I'm gonna need some time to plan travel arrangements. So for the love of god, just tell us when the next YAMMA event is coming.
If I don't see a Master's fucking Superfight soon, I'm gonna find Oleg Taktarov and fight him myself.
UFC fan- September 13, 2008 at 9:25 pm
"# micah Says:
September 14th, 2008 at 1:39 pm

bad. ass. affliction will now be a force to reckon with.

need more competitors for the douchebaggery of the UFC!"

Oh wait let me more reasonable about this:
Higgz- September 13, 2008 at 9:08 pm
Doesn't sound that compelling. A bunch of t-shirts and, oh yeah, we'll have a boring boxing match as the main event after a great mma fight.

There's no way you'll see MMA headline over a "First Class" boxing match.
Charles Fuller- September 13, 2008 at 9:06 pm
my friends who dont even watch mma at all wear affliction shirts and i try to explain to them that its lame but they just dont get it.
Joe Rogan- September 13, 2008 at 8:29 pm
If I see one more douchebag wearing an affliction shirt I'm going to puke.
Jeep- September 13, 2008 at 8:13 pm
who cares....boring news