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Affliction’s Atencio Insists PPV Buys Were Over 100,000. Now Stop Asking Him to Prove It.

Tom Atencio Affliction
(Photo courtesy of Combat Lifestyle.)

Affliction VP Tom Atencio is once again claiming that his organization sold more than 100,000 pay-per-views for their first event, and he doesn’t care what you heard. Atencio told MMA Weekly recently that they did “well over 100,000″ — a phrase that’s becoming all too familiar — but that he isn’t planning on proving it by releasing the official numbers. And why not?

“It’s been my experience that the UFC doesn’t release their numbers, and I try to learn from other companies with mistakes and what they’re doing right,” Atencio said.


“We did well over 100,000,” Atencio said. “At this point, we did well over, but I don’t want to give the exact numbers.”

Last week Dave Meltzer estimated the number of pay-per-views sold as being somewhere between 50-85,000, though it wasn’t exactly clear where he was getting that figure from. Now Atencio is basically asking us all to take his word for it and trust that he’s telling the truth. We’d like to, but ever since we dated that vaguely European girl in college we’ve had some real trust issues.

As for what kind of split Affliction worked out with their PPV distributor, Atencio has some more vague non-answers. 50-50 would be a great split, along the lines of what the UFC is thought to be getting these days, though 60-40 (in favor of the distributor) would be more likely. On that front, Atencio isn’t giving anything away:

“That wasn’t our deal,” Atencio said. “But we had a pretty standard – we actually may have done better than that. We don’t go into anything completely blind, and we had a general idea of what we were looking for, and we did a good job.”

May have done better? That’s not exactly reassuring from the Vice President. Especially not after he’s asking us to take him on pure faith.

Cagepotato Comments

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Bootylam!- August 4, 2008 at 8:09 pm
Yeah man, fuck those owners! Why should they pay salaries, promotion costs, provide security, secure a venue, pay advertising, on top of keeping all in line? All that stuff just happens, right? Oh, the fighters can do it! It's called business, it's not communism. No owners= no business. Nobody is forced to sign with UFC at gunpoint.
Obamanation- July 31, 2008 at 7:40 am
I can't wait for the UFC to kick it's own azz, alienate its fighters, and have someone else take over. I am tired of arrogant owners no matter what sport it is.

All the UFC fighters should quit, or not resign their contract until dana white leaves. Sign a new contract that if dana white has anything what-so-ever to do with the UFC, the contract is null and void.
dont worry about fresh Affliction talent- July 31, 2008 at 5:10 am
If you think fighters heads haven't turned afflictions way, you are wrong. They will be able to buy their shows. The money will be there eventually, when they get a FUCKING CAGE. that is all
EJ- July 30, 2008 at 7:01 pm
Let's see in one corner you've got a respected MMA reporter who is great at uncovering UFC PPV buys even though they don't release them officially. And on the other you've got a hype man that has already lied about how much the live gate was for Afflcition's first event um very though choice between the 2.
Billy Bad Ass- July 30, 2008 at 6:41 pm
Wilt Chamberlain did "well over 10,000" different women... he doesn't have to prove it. Why should one of the T-shirt guys?
Sideshow- July 30, 2008 at 5:37 pm
Well their next show is in Nevada and those PPV #s will be public so we will see. Either way I don't see how they last long term w/the same 10 or so fighters w/8 of them being heavyweights. We will see. Competition is always good for the fans however, this fan doesn't think Affliction shows are near as good as the qualitity shows the UFC puts on.
L Grant- July 30, 2008 at 4:48 pm
Slow news day in MMA?

I don't think any of us are going to be able to make anything more than random guesses at the future success of Affliction whether we know how many PPV buys they had or not.

They've obviously partnered with Donald Trump and he's got some solid media connections out there. They've got a high priced and seemingly successful clothing line, and they've got some very experienced personnel from the MMA world with them.

There are too many factors to make judgements based on live gate and PPV revenue from one show.

So, all in all, it doesn't matter.
Josh Aint Thug- July 30, 2008 at 4:36 pm
If you aren't going to release the exact number of PPV buys, then why even mention them in the first place?

Sure, UFC doesn't release their PPV numbers, so why should Atencio, but I don't think I can recall Dana White or anyone from the UFC speculating on their own PPV buys for an event.