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Affliction’s Pay-Per-View Numbers Maybe Not So Bad After All

(If you won’t pay to watch Fedor beat up this man, what will you pay for?)

The quest to figure out how much money Affliction made off their first event continues, and in the latest installment Dave Meltzer revises some of his earlier figures. You may recall that Meltzer first reported that “independent estimates” had pegged the number at 50,000-85,000 pay-per-view buys — far from the “well over 100,000″ that VP Tom Atencio was claiming. In a recent issue of his Wrestling Observer newsletter (via MMA Payout) he says the organization may have done six figures after all:

It’s been hard to narrow down a buy rate for the Affliction show. Promoter Tom Atencio has claimed the figure was more than 100,000. Updated cable sources we’ve checked with have estimated from a low of 65,000 to a high of 100,000. Either way, the number is both excellent by the standards of a promotion with no television (it beats anything TNA has done with 2 million weekly TV viewers), but as noted over and over, it’s a substantial money loser.

A high of 100,000 isn’t so bad for a first pay-per-view event, really. If the reports keep changing at this rate maybe they’ll crack 200,000 some time around Christmas. Though by then we’ll all be speculating about the success of their second show, and Tom Atencio will be claiming they did well over 500,000 buys. Thus the circle of life goes on.

Slightly related: There’s some speculation that recently-signed Affliction fighter Chris Horodecki may face Dan Lauzon (Joe Lauzon‘s brother) at “Day of Reckoning” in October. Like Horodecki, Lauzon is also just twenty years old and yet looks like he’s fourteen. Maybe after they fight they can both go hang around out in front of a liquor store together and try to convince someone to buy them beer.

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yuntian- November 13, 2011 at 5:35 pm
speculation that Coach Outlet France could soon senior credit strategist at Bank investors are increasingly concerned
Anonymous- January 30, 2009 at 7:11 pm
I don't understand how people think competition is a good thing. It's good for the fighters as far as inflated salaries goes but bad for the fans. I would much rather see all the top talent in one organization fighting each other than split up between multiple organizations. Would you rather the XFL have been a success and then split the talent between the NFL and XFL so we never got to see the great players and teams play against each other? Besides, Affliction just has a higher base salary. The top talent in the UFC get paid way more than the Affliction guys as well as the majority of the preliminary fights (6 fighers on the Affliction undercard had base salaries of under 10k). The top talent in the UFC get paid a PPV % and Affliction can't touch that. Randy Couture and Brock Lesnar both made well over 2 million just for their fight and Rampage made about the same for his last fight. You can bet that BJ Penn and GSP are making that kind of money for their big fight coming up. The only people that will be leaving the UFC are the fighters that want the big money but aren't worth it so they complain when the UFC won't pay them what they want. If you aren't a PPV draw then you can't demand big money because you aren't bringing in the money for the company.
promoguy- January 26, 2009 at 7:03 pm
did you forget the 40 to 50 % of the money that gos to the pay per view company??
JJ- January 25, 2009 at 8:33 am
hmmm. And how much was one buy? If it's 50 bucks, then multiply 50 by the least possible number: 65k and you got 3,250 million. Then add 2,0 mil gate to it and it's 5,250. And add adverts and shit - you have another 0,5-1,0 mil. Then what they say fighters salaries were less then 3,5 mil. So whole this event could have made about 2,5 (assuming low ppv number) up to 4,5 (high 100k ppv number) millions. Then you need to substract payments for facilities, security, doormen and all the rest. So they made some money but not too much. Anyway it was the first one they made so it's not bad. we'll all see how they fare in the future. For now they pulled well know guys, legends, to fight each other. There is a limited number of those and at some point they'll have to start breeding new talent, as they'll run out of old champs. Depends how "long run" they think. But knowing that Trump and DeLaHoya are in there I'm sure they know what they doing. And it would be real nice if UFC had some competition, so maybe Affliction will start building some lower weigh classes. Or they as well can stick to heavy weigh and light heavy and run all good heavies from UFC? We'll see what happens. Paradoxically Affliction have a real power to compete with UFC - they have knowledge and budget to do this.

axhed- August 18, 2008 at 9:03 am
thank you for that brilliant economic insight, dr. gaygaygay.
Gay gay gay- August 17, 2008 at 7:59 pm
I'm not sure how upping the numbers from (55K - 85K) buys to (65K to 100K) buys really makes that much of a difference. Either way, the show was a small-to-moderate viewing success, and a complete financial failure.

Unless Affliction can talk these fighters' inflated egos out of maintaining their inflated salaries, they won't make it past three events.