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Affliction/UFC Truce Falls Apart; UFC Bans Another Brand

(“Can we take that one over again? Andrei blinked and Rothwell wandered into the shot.” Photo courtesy of CageToday.)

MMA Weekly reports that UFC and Affliction executives met late last month to build a formal partnership that would allow Affliction to return to the UFC as a major clothing sponsor and work with the UFC to create co-branded apparel. In exchange, Affliction would agree to cease operations as a fight promotion and allow the UFC to buy out several of their fighter contracts. Unfortunately, the détente began to fall apart after EliteXC’s “Heat” show on October 4th, when Affliction’s ads plugging Fedor’s next fight made UFC executives feel that the deal wasn’t being taken seriously.

On Monday, a conference call was held between UFC and Affliction execs in an attempt to resurrect the partnership. Details are sketchy, though MMA Weekly reports that the call quickly turned hostile, with Affliction co-founder Todd Beard at one point telling Lorenzo Fertitta “you’ve fucked with the wrong guy.” So for now, it looks like Affliction is still shut out of the Octagon, and will continue to burn money as a fight promoter. Their next event, headlined by Fedor Emelianenko vs. Andrei Arlovski and co-promoted by Golden Boy, goes down January 24th at the Honda Center in Anaheim, California.

But Affliction isn’t the only apparel brand that’s getting shut out of UFC events. MMA Payout has learned that MMA apparel and collectible company MMA Authentic — best known for its CageFighter label — has been barred from the Octagon effective immediately:

The dispute is rumored to have arisen from a conflict over shelf space in Wal-mart stores. Sources told that CageFighter/MMA Authentics beat out the UFC for the valuable real estate in the nation’s top retailer. As a result Zuffa pulled the plug on MMA Authentics’ access to the Octagon in retaliation…

CageFighter and MMA Authentics has a impressive list of fighters who will be adversely affected by the ban. BJ Penn, Michael Bisping, Forrest Griffin, Marcus Davis, Brandon Vera, Urijah Faber, Sam Stout, Roger Huerta, and Chuck Liddell all have signature shirts available for purchase through one or more of the MMA Authentics brands.

Do it, CageFighter — hire Jared Shaw and start your own MMA league to compete with the UFC. You know you want to.

Cagepotato Comments

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Geriatric Peon- October 23, 2008 at 1:45 pm
Anonymous - Derek Vinyard is a reference to American History X. Edward Norton plays Vinyard who goes on a rampage about his mothers Jewish boyfriend. I was wondering if anyone was going to pick that up and I like how Trinity thinks I should not comment on his racist bullshit simply because I am in a country that has made mistakes. But since where ever the fuck he lives is a completely perfect country and all citizens are responsible for every single thing that the country does he must be perfect and qualified to judge all lesser beings (everyone else)
EgoKrushaDLX- October 23, 2008 at 4:36 am
EJ you sound like you are "sucking Dana off."

MMA is where it is today because of small promoters, fight schools, and fighters that fought in warehouses and gyms risking criminal charges to keep the sport going. Fighters that sacrifice and train then walk the walk.
The UFC, Pride, GSP, and Affliction are all or were all great promotions but none of them nor their presidents or owners were there when the house was being built, they all just moved in and hosted great parties.

I don't know much about Atencio or Skala, but Gary Shaw has done great work promoting in boxing and allowing the fighters to keep the spotlight ie. Diego Corrales (R.I.P.) vs Jose Luis Castillo I and II.

You guys gossip and believe gossip without research Like women and bahty man.
EJ- October 23, 2008 at 4:15 am
Right because you anti-UFC jackasses aren't completelly full of crap and proven to jump on any companies bandwagon who goes up against them because you can't accept the fact that Pride died. The only thing worse than people who suck off Dana are the idiots who do nothing more than bitch and complain about everythin the UFC does and falls for gimmicks from scumbags like The Shaws and Atencio. The UFC and Dana are the one's who made MMA what it is today I might not like everything they do, but as an MMA fan i'm glad that they are the ones who are running this sport and not t-shirt guy or $kala.
EgoKrushaDLX- October 23, 2008 at 4:15 am
norremo and UFC fan. you guys are bumz! Straight up. MMA not a Team Sport so compare it to Individual sports ie. Boxing and/or Kickboxing.
It's all about the fighters.
I'm not hating on Dana he is doing his job. It you nuthugging, d!ckriding Dana disciples that are irritating.
cr_trinity appears to have some issues with America and some racial issues. While I agree with some of his views re: MMA was not saved or built by Dana White and the UFC.

UFC is a great platform and promotion for these great athletes, but they are "NOT" the heart and soul of MMA and Dana is not the savior.

We need more big MMA shows. this tyoe of competition will keep the Promotions honest and make them better.
Dana Mom- October 23, 2008 at 3:59 am
To fight in the UFC, you must now:

1. Wear the shirt that Dana lays out for you.
2. Kiss Dana's ass before entering the cage.
cr_trinity- October 23, 2008 at 3:15 am
And I'm glad that little shitsack UFC Fanatic proved my point so well with his last post. Fucking where do these idiots get the time to post this stuff when they're in bed by 7:30 pm?
cr_trinity- October 23, 2008 at 3:12 am
See how Dana has trained an entire contingent of pre pubescent American youths to voice his opinions at will, while convincing these morons that these opinions are their own. Little boys whose voices are cracking should shut the fuck up. And this Dana loving has to stop; this idiot shows you how bad it is that more and more people keep thanking this Mafia Front Man for the fights people see more than the fighters themselves. Dana could fall off of a bridhe tomorrow and the MMA scene would be none the worse for it.
norremo- October 23, 2008 at 2:41 am
F all your UFC haters, go cry to your momma. It's not Dana's fault your hero bimbo slice got KO:ed in 5 seconds

UFC will/should/needs to dominate the sport of MMA. They will be the NFL of MMA all their titles are the ones that will matter. The boxing model sucks and will not work.

Don't let your jealousy of Dana White blind you.

Another good point. The UFC made Afflicted what they are today... they made tons of money, now the situation has changed due to their idiotic decision to get into the promotion game. They will lose millions and fold. If they would have stuck to T-shirt making they would be plenty rich now. F them for trying to copy Dana
UFC fan- October 22, 2008 at 10:05 pm
oh by the way....trinity is a fucking jerkoff moron with no value, if we all ignore his stupidity maybe he will go away.
UFC fan- October 22, 2008 at 10:02 pm
real fans of MMA dont give a damn about the athelete, its all about the company.
example? Who still likes Terrel Owens? anyone? anyone...beuhler? beuhler?
right...ok who likes the Dallas cowboys? uh huh that's right, you see its not about these fighters, its about the company. these guys wanna play in a PRO league then play by the owners fucking rules, or your ass will get replaced.
Darkside- October 22, 2008 at 10:00 pm
Wow hitler, I'm really hoping you're not American. We definitely don't need any douchebags like you representing us, and there's no place for that stuff on here. Did you have some jewish kid steal your lunch money when you were kid or something?
cr_trinity- October 22, 2008 at 9:27 pm
To the Peon: i assume you come from America yeah, where the love affair with the Zionists is totalised. And don't act like you come from a non racist culture: your citizens support the invasion of countries innocent of the crimes Western media has brainwashed their stupid citizenry into believing they are responsible for: cough cough 9/11?

And why is that fucking Kikes seem to dominate the Entertainment Industry hmm? Why is that?
Anonymous- October 22, 2008 at 8:47 pm
What's a Derek Vinyard, if I may ask?
Geriatric Peon- October 22, 2008 at 8:39 pm
cr_trinity - while I agree with your whole "Dana = self promoting douche bag", but wow dude, you don't have to go all Derek Vinyard on him, it's not clever and it isn't cool.

But the mag's Dana White brings you the UFC workout?............. umm if I want a "ufc" workout I will go with GSP, Silva, Sherk or you know an actual ufc fighter not the dude in the front office.
cr_trinity- October 22, 2008 at 8:31 pm

Here you go UFC Fan. You and him are so alike. Total fake idiots who parrot the same shit verbatim in the hope people might actually start believing your illogical garbage.
cr_trinity- October 22, 2008 at 8:26 pm
Finally someone with a brainout there! Dana Fucking Kike ain't nothing but a little Boxercise Instructor who was a failed amateur fighter, who now tries to promote himself and the false media image of himself being some Kike Badass or whatever (stupid balding prick) over legitimate fighters. He should be a non entity, but I see that the American love affair with Vince McMahon has stretched over to Dana Fucking Kike as well. And why is he considered the face of the sport anyway?

And it's amazing how so many dumbasses out there believe that singlehandedly White saved the UFC from extinction. Ever heard of the Hegelian Dialectic, or reverse psychology chump moherfuckers? When the UFC went "underground" in the mid to late 90's, that was to build interest in it, for you see with Joe Sixpack and Max Dickhead out there anything that is banned by the State must be good, right?

I await the response of UFC Fan; I'll wait a while for him to stop wanking off to the latest Dana Kike Airbrushed Magazine Cover. Cage Potato, upload it so people know what I'm talking about please.
EgoKrushaDLX- October 22, 2008 at 6:29 pm
Dana will "ban" fan from the UFC next. If you don't buy UFC 90 then you are banned from UFC 91 unless you nut hug. MMA is about the FIGHTERS not the promoter. The T-shirt companies support (financially) the fighters allowing them to perform at high caliber. UFC purses won't pay for adequate world class training alone.
Why would fans support a monopoly ie. UFC's gameplan?
We need big Sponsors and competition.
MMA fans have taken too much sh!t from Dana "It's my ball, so play by my rules" White. Fans quit acting like punks and support the guys that spill blood for your entertainment.

F@ck Dana and any one else that doesn't support fighters in and out of the UFC.
kent brockman- October 22, 2008 at 5:16 pm
>The UFC will never go to an every weekend show with one good fight and 4 filler >matches.

You obviously havent seen many recent UFC cards.
The last one sucked ass.
Leben and the british reality homo as a main event?

Soon this will be all over and the UFC will be the only ones left and you can write about them all day. Life will be good then. Think of all the filler you wont have to waste your time with.
c dub- October 22, 2008 at 4:48 pm
I love this website you guys are F-ing hilarious
Geriatric peon- October 22, 2008 at 4:36 pm
@Closer - Have you ever heard of exaggeration? but anyway it must me my imagination that the ufc is putting on more and more ppv's each year. Oh by the way, what happened last weekend and what is going on this weekend? but that must not count because last weekend was only ppv over in europe. As far as DW compensating his fighters for lost sponsership, well that is guaranteed since he has never has a fighter complain about Zuffa strong arming them in negotiations since they are the only major org left.
tallsforeverybody- October 22, 2008 at 4:02 pm
UFC created the market that t-shirt guy sells his horrible looking gear.

Neither t-shirt guy, nor any other wanna-be promotor should be coming into the market with a fist full of laundered money and try to tell the UFC what they're gonna do and how they're gonna do it.

If a new promotion wants to be taken seriously they should do their due dillegence and build a farm system and work up from there.

These charlatans instead are in for a quick cash grab and will jeapordize the future and integrity of MMA to do it...see EXC.

Moan and complain all you want about Dana, but aside from protecting his business investments, he always has the future of the sport in mind.
HulkSmash- October 22, 2008 at 3:50 pm
I would be interested to know how the UFC got beat for shelf space in Wal-Mart. Wal-Mart is all about brand and recognition but not at the cost of low prices. Is it possible that Zuffa finally found a company bigger and badder than them (Wal-Mart) that they could not bulldoze.

As for banning a rival clothing company, it makes good sense but at the same time, I don't see the fighters being too happy losing dollars. True that UFC is the big player, but endorsement deals took the pressure off of ZTake away one revenue stream for fighters, be ready for them to get it back some other way
Clozer- October 22, 2008 at 3:47 pm
Wow some pure geniuses here. The UFC will never go to an every weekend show with one good fight and 4 filler matches. That is just an idiotic statement. They will always continue to have live free events, cause that is what has grown the sport. The old saying,"if it isn't broke, don't fix it". would apply there. Dana White may be a cocky, arrogant prick at times, but that MF knows what the hell he is doing. If he wants to ban companies then so be it. Do you think that if he bans sponsorships for his top fighters, that he won't somehow reimburse them or compensate them? I highly doubt it. Bottom line is FUCK Tom Attencio, go back to making cool shirts and stop trying to partner with anyone and everyone with a few bucks to try and make it in the fight game, cause you suck!
BIG CHRIS- October 22, 2008 at 3:46 pm
No they bought Pride, and any other MMA organization worth anything will only stay that way if they learn to do business with the UFC and not try to compete.
ro- October 22, 2008 at 3:23 pm
"Ufc will never let their fighters go to another organization", thats funny remember chuck getting beat in pride with dana sitting in the front row. "never" all ready happened. UFC was smart back then, they are turning into pride.