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And So It Begins: UFC Guts Strikeforce Front Office

(“OK, if we didn’t call your name, it means we had no idea you even worked here. Anyway, you’re fired too.”)

Kind of like the husband who assures his loving wife he’s only going to have “a couple of beers” with the boys after work, we suspect when Dana White told us back in March that Zuffa, LLC was “not planning any changes” inside Strikeforce he probably really believed it at the very moment the words came out of his mouth. But just as that husband somehow ends his night trying to explain there was no way he could’ve known that 14-year-old prostitute was actually an undercover policewoman, so too does it turn out White’s definition of “business as usual” actually means, “in two months we’re going to lay off 85 percent of you guys.”

And like the wife stranded at home with the baby and the bottle and the bail money, we kinda knew all along this night wasn’t going to end well, didn’t we? That’s why it comes as a shock to absolutely no one this week that reports say of the 12 employees who worked in the Strikeforce front office at the time of the Zuffa sale, just two full-timers now remain. It was clear weeks ago that the UFC had effectively taken over Strikeforce’s media relations and this week that Scott Coker had been quietly demoted to Executive VP of Something-Or-Other, so these new revelations just feel like another incidental step toward a sad divorce. Unless you used to work for Strikeforce, in which case – if you’ll excuse our language – these new revelations probably feel like a huge dick in the ass.

According to MMA Fighting’s Mike Chiappetta: “The highest-profile of the layoffs was matchmaker Rich Chou, who Coker once said was the man most likely to replace him and run the organization some day. Chou was replaced by former WEC matchmaker Sean Shelby.”

And look, that’s just business. At the time of the purchase maybe the UFC had actually convinced itself that Strikeforce could continue to run as a separate entity – that’s sort of what it says every time, after all – but the truth is that’s just not practical. If there’s one thing we know for sure about the honchos at Zuffa, it’s that they like to run things a certain way. Their way. They also don’t seem like the type of dudes who are going to be amenable to changes or outside ideas. Fact is, Strikeforce peeps weren’t part of Dana’s crew and if you’re not part of the crew, well …

As if we needed one sad detail to act as a microcosm here, there’s this: According to the report, even as Zuffa continues to tighten its grip on Strikeforce from its Las Vegas-based offices Coker – who now appears to hold the same rank in the company as Chuck Liddell – continues to work out of San Jose.

Put your glasses on, Scott. See that stuff on the wall? That’s the writing. It’s been there for awhile now.

Cagepotato Comments

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TIME_TRAVELER_FROM_THE_FUTURE- May 13, 2011 at 8:41 pm
There was nothing good about strikeforce other than it was competition for UFC.
The announcers - HORRIBLE
The production - HORRIBLE
The play=by=play - HORRIBLE
The entrances - HORRIBLE
The music - HORRIBLE
They even tried to simplify fights with stupid skeleton CGI models, like "if this guy does this he'll win, if the other guy does that he'll win". As if fighting were so simple.
dranokills- May 13, 2011 at 8:03 pm
Fedor Penn Says:

Fri, 05/13/11 - 11:55

Zuffa taking away good free MMA. Now there will be even more shitheads that think the sport is called UFC. “I’m gonna train some UFC bro.”
and a side order of
iriszzz- May 13, 2011 at 7:07 pm
--Something unexpected surprise--

Hello. My friend

=== ====

Dedi cated service, the new style, so you feel like a warm spring!!!



thank you!!!
Get Off Me- May 13, 2011 at 5:34 pm
The photo and subject remind me of when they showed Saddam addressing his parliament back in the day, the video when he sat everyone down in the same room and dismissed members and had them shot outside.
Scott Coker is cool with Dana, he'll always have a job because he never pissed Dana off and Dana actually respects the guy.
munche- May 13, 2011 at 2:27 pm
Why are we pretending this is sad? "Zuffa gets rid of incompetent employees at StrikeForce that we were all complaining about for a year beforehand. BUSINESS AS USUAL HUH?!?!? :'("
Clyde- May 13, 2011 at 1:39 pm
Holy crap this is unbeliveable! There was a guy who made matchups in strikeforce? I thought that it worked on a lottery system and that the contracts were all filled out in invisible ink on paper that exploded like inspector gadget's mission notes. I will discuss this with Strikeforce Junior Assistant Janitor's washroom sanitation technician Scott Coker next time I see him.

Which will be never.
Mofo- May 13, 2011 at 1:19 pm
A huge dick in the ass? That's exactly what they all deserve, after the way they treated us at the Heavyweight Grand Prix meet-n-greet in Manhattan a few months ago.
intercept440- May 13, 2011 at 12:57 pm
fucking edit button where art thou???
intercept440- May 13, 2011 at 12:57 pm
give it a month and scott coker will be that fat guy in the basement from that movie office space Office space
knucklesamitch- May 13, 2011 at 12:22 pm
If they get rid of Gujo and Shamrock I'm done with these assholes!
danomite- May 13, 2011 at 12:21 pm
caption is hilarious
ccman- May 13, 2011 at 12:08 pm
Next were gonna bemoan the Broadcast team getting axed. though we should bemoan that does not actually mean someone hacks em up with an axe.
ccman- May 13, 2011 at 12:07 pm
Seriously how you can put Rich Chou getting fired in a negative light is beyond me. Not shocking the guy has the matchmaking skills of an old jewish/Italian/Hispanic woman with a 35 yro single nephew. "you free today?? go get maaarrrriiieeeeddd, she is a good girl!"
El Guapo- May 13, 2011 at 11:57 am
3,2,1.. And now they're fired.
Fedor Penn- May 13, 2011 at 11:55 am
Zuffa taking away good free MMA. Now there will be even more shitheads that think the sport is called UFC. "I'm gonna train some UFC bro."
Fried Taco- May 13, 2011 at 11:28 am
She said she was 18 after midnight.
MKO- May 13, 2011 at 11:12 am
Let's be honest, the only competitive fight SF put on was Diaz-Daley. I'm sure it didn't take long for Joe Silva to tire of shooting down "Hey, how about Anderson Silva v Matt Lindland? Or, Thiago Alves v Cyborg? Or, hey, Lesnar's out, what about Andrei Arlovski v JDS?
I'm sure Chuck is glad to have an assistant in Mr. Coker now.
Also, kudos to promotion of Selby, dude did a wonderful job at WEC.
And that is how a profitable, efficient company does business.
Cup Cheick- May 13, 2011 at 11:07 am
jayray- May 13, 2011 at 10:59 am
committing crimes to stop crimes being committed. That should be the Americans motto.

Now tell me more about this 14-year-old policewomen/prozy.
RwilsonR- May 13, 2011 at 10:55 am
"And like the wife stranded at home with the baby and the bottle and the bail money, we kinda knew all along this night wasn’t going to end well, didn’t we?
And like a bad analogy gone on too long, taken too far when we all knew it should have been abandoned long ago, we all knew the awful Strikeforce staff would eventually have to be abandoned too, didn't we?
rogerw- May 13, 2011 at 10:46 am
14-year-old policewomen are sent on undercover prostitution stings? The US must be really getting hardcore about crime prevention. ;)
ExpectJesusBro- May 13, 2011 at 10:43 am
don't forget your Bong Mr. Tar.
ExpectJesusBro- May 13, 2011 at 10:42 am
lol @ kid...
prolly more like:
Scott Coker
Assistant Janitor
Zuffa, Inc.
BONGTAR- May 13, 2011 at 10:42 am
I dont give a fuck. Its friday, i just got paid, gonna light up the grill and cook some sea bass and drink a motherfucking drink
ExpectJesusBro- May 13, 2011 at 10:41 am
Knew it all along...