(In addition to the fine, Silva will be forced to do Thomas Gerbasi‘s job for the next month. Brutal.)
Anderson Silva was scheduled to be in Los Angeles this week for a media day promoting UFC 162. Instead, the UFC middleweight champion flew home to Brazil — a decision that landed him a $50,000 fine from the UFC. MMAJunkie broke news of the punishment yesterday evening:
Silva was scheduled to talk with a few of Los Angeles’ largest media outlets on Tuesday but ultimately skipped the session and instead flew home to his native Brazil.
“We had a full media day set up for him in Los Angeles, and he just decided he didn’t want to do it, so he’s being fined $50,000,” UFC President Dana White told USA TODAY Sports and MMAjunkie.com…
“He doesn’t like talking to the media, but it’s part of his contractual obligation,” White said. “Everybody wants more money, more money, more money, but nobody wants to sell the fight or go out and talk to the media. Talking to the media is part of your job, whether you like it or not.”
Silva was scheduled to appear on local TV and radio stations, as well as a luncheon with more than a dozen Los Angeles-area newspapers and websites.
Anderson isn’t the first fighter to be punished for blowing off media responsibilities; most famously, Nick Diaz was removed from a scheduled welterweight title fight against Georges St. Pierre for no-showing two consecutive UFC 137 press conferences. And other UFC fighters have been privately fined for misconduct. But this might be the first time that the amount of a UFC fighter’s fine has been made public. Other major sports leagues have done this for decades, but it’s a new development for the UFC — an organization that tends to play everything close to the vest when it comes to money.
More than anything, it’s a clear warning to all of the other fighters under UFC contract that talking to reporters really is part of the job. Granted, it’s the worst part of the job, because doing interviews is boring, and reporters usually smell bad, but if you don’t play along you might regret it later. (As a wise man once said, “fuckin’ with your cash is the only thing you kids seem to understand.”)