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Anderson Silva is Ballin’


(Smile, Anderson. You’re rich.)

Last week news broke that UFC middleweight champion Anderson Silva had signed a landmark sponsorship deal with Burger King, whose ownership group,  3G Capital, is an investment firm whose largest investors include Brazilian billionaires Jorge Paulo Lemann, Marcel Telles and Carlos Sicupira.


(Experts say it was this spot that got Anderson the deal with BK.)

Earlier this week week, Silva’s manager Ed Soares, who sold off his Sinister clothing line to Silverstar, TapouT and Hitman clothing ownership group Authentic Brands Group last year, announced that his client has also signed lucrative deals with both Nike and the Sport Club Corinthians Paulista soccer team.

“The Spider’s” fight shorts and walkout wear will be made by Nike and he will don a Corinthians jersey for his UFC 134 bout with Yushin Okami later this month. The club will also name their new stadium after the dominant 36-year-old Brazilian fighter.

Details of the deals weren’t released, but considering the blue chip stature of the companies, they’re likely very worthwhile.

Sponsorships of MMA fighters are nothing new for Nike. The company backs several Japanese fighters including Caol Uno, Tatsuya Kawajiri, Yoshihiro Akiyama and Kazuyuki Miyata.

This is good news as it’s a sign that the sport is becoming more mainstream. The question is, are there any fighters in North America who would make a decent spokesperson for companies like Nike or BK besides Kalib Starnes and Roy Nelson?

Cagepotato Comments

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TIME_TRAVELER_FROM_THE_FUTURE- August 3, 2011 at 7:40 pm
Didn't he work for McDonalds at one point?

I think he also said the Big Mac was his favorite burger & he eats one every week.

I guess he's going where the money is and BK is supposedly the raunchy imaged fast food burger chain; whereas McD is the more traditional happy family chain.
asdfasdfads- August 3, 2011 at 6:45 pm
Come go and see, Classic Jordan shoes, only for $35?
Are you want to?

place come to order for http://www.bnzlogo.com
Kaibo- August 3, 2011 at 4:16 pm
Is he seriously going to get that stadium named after him? That would be crazy because I think that would also be the stadium holding the first game of the 2014 World Cup.
Cro mag- August 3, 2011 at 2:55 pm
This is perfect. A sure fire way to guaranty that you will soon lose your belt, is when the big dogs who have ignored you while you were at the top of your game, come knocking at your door.
He will lose his belt within the next two fights, TOPS!
p4pbestwriter- August 3, 2011 at 2:36 pm
LOL!!!! Someone tell Chael "Schizophrenic" Sonnen that being classy works a little bit better than being a idiot. What isfunny is that LOSER talks so much trash and generally a week later he is put in the spotlight for the thing he was talking bad about another person for!!! Karma is a baseball bat wrapped with barbwire stuck straight in his butt for being so dumb. Phrase of the month: YOU CAN ONLY BE SO DUMB!!!
Cup Cheick- August 3, 2011 at 1:54 pm
Also, holy upside down-reverse-captcha with commas in it...
Cup Cheick- August 3, 2011 at 1:53 pm
GSP is not impressed with his performance.
intercept440- August 3, 2011 at 1:00 pm
I can has chezzeburger
chrismw- August 3, 2011 at 12:53 pm
Give it to SONNEN, then he and Anderson can do a commercial together.
djp1988- August 3, 2011 at 12:32 pm
Anderson Silva GIF with the Burger Kings head on him in 3...2...
omunto- August 3, 2011 at 12:18 pm
"The club will also name their new stadium after the dominant 36-year-old Brazilian fighter."

Holy shit... I know most people here probably don't like soccer but thats a pretty big deal.
Fried Taco- August 3, 2011 at 12:05 pm
How's this for a walk-out shirt?
Fried Taco- August 3, 2011 at 12:03 pm
Flamengo para sempre!!
Kid Clam Curtains- August 3, 2011 at 11:58 am
Meaty cunt lips.
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