(Props: Steve Cofield, again)
We just had to go and complain that Elite XC and CBS weren’t doing enough to hype their Oct. 4 event. Then came “Hits & Chicks.” Now it’s “the greatest mixed martial arts show in Florida history” featuring “undefeated Miami street fighting legend” Kimbo Slice. Oh, and just in case you were worried that his street fighting days weren’t being well-represented enough, they made sure to include plenty of clips. I don’t know if they’re referring to him as undefeated in MMA, which is true, or undefeated in street fighting, which is not (Sean Gannon, anyone?), but either way you get the point. They stop just short of showing Kimbo working out with the Milf Hunter, presumably because they had to give Ken Shamrock his obligatory three seconds of screen time.
When it comes to selling tickets, I guess you hype whatever you got, however you can.