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Bellator Announces Network Deal With MTV2….Wait, What?? *Updated*

"…and Ben, I have you down to guest host on ‘Saturday Drop a Deuce’.  That’s cool, right?"

A press release today announces that Bellator Fighting Championships has reached an agreement with MTV Networks to air live events on MTV2.  The three-year deal, which begins in March of 2011, provides for broadcast of two seasons of tournaments a year, "plus a collection of special feature events."  Eric Conte, Senior VP in charge of Programming and Production for MTV2, is quoted as saying that "MMA is at the top of our audience’s wish list" and that a partnership with the surging promotion "made complete sense".  (We haven’t received word yet on whether Conte was the guy that green-lit Wrestling Society X.)

The news comes as a surprise, as Bellator had been expected to announce an extension of its partnership with Fox Entertainment Group, parent of Fox Sports Net and FX.

Obviously, this is big news for Bellator, which has been hampered by lack of a stable time slot on FSN and plagued by last minute preemptions.  MTV2 is a step up on the distribution ladder, and more people will have access to the weekly shows than ever before.  As the press release noted, there is a nice dovetail in the demographics for the network and the Bellator fanbase.



It is still unclear how this agreement will impact Bellator’s scheduling.  The first two seasons featured tournaments in four weight classes, the third season covered three classes, and the fourth season is shaping up for action in four, five, eight, who knows how many weight classes.  If MTV2 is only airing two live tournaments per year, there’s going to be a whole lot of live action not being covered unless there’s another deal in the works, like the aforementioned Fox.

UPDATE:  MTV2 has agreed to air two seasons per year, which makes things sound much rosier.  Season 4 starts in March, with tournaments in four weight classes:  featherweight, lightweight, welterweight, and light heavyweight.  The "collection of special events" is targeted for June, July, and August, with championships and super fights on the card, and possibly a single tournament if they can turducken it in there. 

Lastly, while no news has come out of the Strikeforce-Bellator "let’s you and him fight" boondoggle, the MTV2 deal puts Bellator firmly in camp with parent company Viacom, which also owns a little cable outfit called SpikeTV.  Now I’m not saying that Ben Askren and Josh Koscheck are going to throw down in August after Askren defends his welterweight strap and Koscheck recovers from his broked face, I’m just asking if Bjorn Rebney has sent any texts to Dana offering to pick up lunch. 

We’ll keep you updated on any details we find out.  Until then, how many of you are considering watching MTV again for the first time in a decade?

[RX]

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ArmFarmer- December 14, 2010 at 6:23 pm
I was scrolling down the page scanning headlines and as I'm scrolling I read "bellator announces deal with mtv 2.." and actually literally had the thought "wait.. what?" and then scrolled back up to double check that I read it right and noticed the "wait.. what?" part at the end. That was pretty godamn funny.
eatSHITdie- December 14, 2010 at 6:00 pm
MMA's target demographic hasn't watched MTV in years. The age group is about right but I would have to say MTV's gender ratio has got to be mostly chicks. This will blow up n there face big time, at least with Fox Sports you had 100% sports fans. That has to transfer over into better results for them.
CroCops Gluteus Maximus- December 14, 2010 at 2:03 pm
Wow, these statements are retarded, all the foigs that actually do watch MTV certainly are not interested in MMA, who the fuck are these execs?
ReX13- December 14, 2010 at 1:09 pm
Dog Dicks Magoo >>  hxxp://www.cagepotato.com/cagepotato-psa-winnebago-man-bjorn-rebneys-father
Dog Dicks Magoo- December 14, 2010 at 12:59 pm
If any of you don't know Bjorn Rebney's dad is Jack Rebney AKA the cussing winnebago man. He should have his dad announce the live events.
Almost North- December 14, 2010 at 12:42 pm
^don't forget the opportunity cost of being a fat lump on the couch.
El Guapo- December 14, 2010 at 12:37 pm
Haven't watched MTV since "Real Life: Pimp my Pregnant Teen's Ride on the Jersey Shore".. Loved that show!

And, as was already mentioned, MMA for free is always good(before Ragin Asian corrects me, MTV2 technically isn't free, seeing as how you have to buy a television in the first place and pay the electric bill in order to watch)
Fedor Penn- December 14, 2010 at 12:24 pm
Between this and Jersey Shore I'll be up to two programs I watch on MTV. I'm like a goddamn 14 year old girl now.
knucklesamitch- December 14, 2010 at 11:46 am
Free MMA on tv is good, but seriously, is it too much to ask that it actually come on a channel that I don't have research where it falls on my cable line-up. Seriously...If you told me that I didn't get MTV I would believe you, I have no idea what channel it is.
OpShut- December 14, 2010 at 11:40 am
Sounds like MTV2 will air two "seasons" of Tournaments, but each season will have 4 different weight class tournaments included. Bummer on no HD, but that is a lot of homes...
nickyroose- December 14, 2010 at 11:38 am
I'm glad I like Bellator. I would really enjoy if Ben Askren actually did the "Pound" part of GnP but meh.

Tournament style is cool, the circle is cool, the woman are good. And as a bonus I don't have to watch at 3:00am.
Doggage- December 14, 2010 at 11:33 am
EmptyV


And no, that's not GSP's accent.
Almost North- December 14, 2010 at 11:19 am
MTV 8 "the ocho"
Fried Taco- December 14, 2010 at 11:18 am
Now if they can just land the coveted spot following old Jersey Shore reruns, they will have millions of viewers! I'm badgering MTV2 and Bjorn now to make Snookie a Bellator ring girl!!
Viva Hate- December 14, 2010 at 11:08 am
Theres an MTV 2? When the hell did that happen?
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