Benji Radach led off the CBS portion of Elite XC: Heat with an exciting second-round knockout of “Ninja” Rua, but says he was never informed by Elite XC officials before the bout that there was even the possibility of a ‘knockout of the night’ bonus, as Seth Petruzelli says he received for felling Kimbo Slice.
“No, not at all,” Radach said, when asked whether Elite XC officials ever mentioned knockout, submission, or fight of the night bonuses, before or after the event. “I wish there was a bonus because I think my fight was really exciting, maybe fight of the night or knockout of the night. But nope, I never heard anything.”
This contradicts Petruzelli’s claim that Elite XC mentioned the post-fight bonuses before the event, which caused him to stand and strike with Kimbo in the hopes of notching the knockout of the night.
That clarification came after Petruzelli seemed to suggest, during a radio interview with Monsters in the Morning, that he’d been paid extra by Elite XC to keep the fight with Kimbo standing. Petruzelli then said the extra money was simply for a knockout bonus, and was for the same amount as the submission of the night and fight of the night bonuses.
There’s been as of yet no word from Elite XC on which fighters received these other bonuses, just as there has been little mention of these bonuses in past Elite XC events.
Update: Elite XC’s Jeremy Lappen tells Josh Gross that some fighter contracts have KO bonuses built into them and some don’t. Submission bonuses, however, are a myth in Elite XC:
“We’re just trying to create exciting fights,” Lappen said, doing some spinning of his own. “Fast-paced energy fights. It’s just something we’ve always done.”
EliteXC, it seems, does not view submissions, widely thought of as the most technical aspect of MMA, as an overly important portion of an exciting fight.
“We don’t give submission bonuses,” Lappen said. But Petruzelli “knew a knockout bonus was possible before the fight.”









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commentsFrom a marketing standpoint, HELL YES! They hyped him as the best fighter they had. They claimed he "had it". They claimed he was the Iron Mike of our generation (read old interviews with the cokehead that runs it). Hell, when he lost, the one announcer deemed it "The greatest upset in the history of MMA" (which made me laugh while rolling my eyes).
To continue my XFL comparison from earlier: Not only did Vince McMahon foolishly market his promotion as "Football without Rules" as I've already discussed, he foolishly marketed Rod "He Hate Me" Smart the way EXC marketed Kimbo. He said he was the best back he's ever seen, that he'd change the way we viewed football; etc. The problem with this was, the general public focused only on him, and not their real talent (Tommy Maddox, etc. You'd be surprised who the XFL had). When "He Hate Me" had a mediocre first performance, the general public stopped watching, and there weren't enough true fans left to support the league. See where this is going?
The reason The Minnesota Vikings are successful with marketing Adrian Peterson the way that they do is because, quite frankly, he IS that fucking good and can consistantly produce. But Kimbo is a streetfighter out of his league. When you bait the public with how great Kimbo is, then show them all it takes is someone with decent skills who isn't light years past his prime (Ray Mercer, Tank) to beat him, they aren't going to stick around for your real talent. The XFL proved this.
It was interesting in that coked up Shaw interview (the post fight one, you've seen it 1,000x by now) how he immediately realized this, and tried to promote his real talent. The problem was, it was too little too late: The general public just wanted to listen to comments about Kimbo. Hell, Jim Rome has even been talking about EXC all week on his show, but hint: He didn't say shit about how great Gina is, he talked about what a farce Kimbo is, and the whole potential bonus scandal. At this point, the ONLY way I see EXC surviving is if they can get enough hardcore MMA fans to care about their real fighters. Only time will tell.
WOW. You said no real good fighters?
Man, I don't want to say it but, NO ONE would agree with you there.
Your statements comes off as someone who only watches the UFC if Lawler and Diaz are the only people you can mention out of those fighters.
No its not a lopsided card.... just no real good fighters. Most if not all of Elite's fighters are B level or below...
Sorry but Nick runs his mouth to much Diaz and Robbie way over rated Lawler dont make for a must see card.
The Elite product is just poor quality all around, you watch that card will be either its last one or 2nd to last. The 2nd show they ran didnt have any name bigger that this next one and the ratings bombed.
Nov 8th Card:
Lawler vs Villasenor
Diaz vs Alvarez
Lombard vs Smith
Feijao vs TBA
Kaufman vs Young
That seems lopsided and Star vs No Name?
thank you
1) EliteXC was formed by Gary Shaw, a boxing promoter, who obviously is a big fan of KOs.
2) When EliteXC started, they were thinking about having a 30 sec clock running down when the fights are taken to the ground. If there was no action for 30 seconds, then the fight would be stood up. The point of why EliteXC has these rules are NOT because they are rigging fights, but because they want fights to be wars that end in KOs, because they initially thought that is what fans want. They were going to slowly introduce the ground game to people, because they felt they need to learn more about the ground game to appreciate it. This explains why there was NO ground fighters in the first CBS card.
3) This doesn't mean they DONT value a ground game. Wilson Reis (BW CHAMP) and Jake Shields(WW CHAMP) are two people that EliteXC heavily supports, and they are PURE ground fighters. Why EliteXC likes them is that they are EXCITING ground fighters. They go for sumissions NON STOP and don't just Lay And Pray.
4) When Scott Smith and Robbie Lawler finished their May 31st fight as a No Contest, Gary Shaw went up and announced that they were both getting paid for Winning Purses and Fight of The Night.
5) Every fighters contracts are different. EliteXC could only offer those bonuses to the Main Events. Also, depending on the contract, these "undisclosed bonuses" that even the UFC offers are not guaranteed for everyone. Randy Couture left the UFC due to "Undisclosed Bonuses" being handed to different fighters in the locker room, which are not reported to the commissions because they don't care about those things.
Hope you guys can do a bit of research before posting all this "proof" without any reasoning behind it.
The saddest part is, you're absolutely right. They don't appreciate MMA, and think that the general public want to see a glorified backyard wrestling league. They think that if they pump out bad fights with sub-par fighters, the public will find their form of MMA exciting because "it's people getting knocked out!!!!".
not only is their marketing horrible for the sport, but it's a horrible idea in general. The UFC almost went bankrupt when they employed this type of marketing. The XFL (You know, that football league you forgot about) went bankrupt after one season due to this. And if EXC has any common sense, they'll pull their heads out of their asses and realize the public is looking to watch a SPORT, that requires TECHNIQUE to be good at.
But on the bright side, I'm glad I picked EXC as my semester case study for my sports marketing class. 30-40 pages should be easy to fill with all the stupid moves they've made over the past few months, yet alone those two tough break they never planned on (Namely, Shamrock getting cut and Kimbo being exposed)
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