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B.J. Penn: Merchandising Genius


(He’s going to make your car smell delightful.  And he is not joking about this.)

Now this is awesomely ridiculous.  Thanks to reader Erik for the find.  Apparently B.J. Penn sponsor RVCA sees no limit to the amount of Penn-themed crap they can sell to his loyal fans.  In addition to a signature B.J. Penn UFC 94 t-shirt and official B.J. Penn trunks (complete with the painted on black belt, and for only $61!!!), you can also get this cute little air freshener shaped like everyone’s favorite blood-licking Hawaiian for only six dollars.  And yeah, it’s coconut-scented.  What else?

For a guy from a wealthy family (as “UFC Primetime” continually reminds us), Penn sure is willing to put his name on anything for a buck.  Not that we blame him.  If we thought anyone would buy air fresheners of us, you can bet we’d be pushing them every day.  Only ours would smell like whiskey and nachos, which only appeals to the small segment of the population who want their cars to smell like the father who never loved them.

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backsidefive- January 22, 2012 at 12:46 pm
BJ is grinding harder and smelling better like backsidefive.com
backsidefive- January 22, 2012 at 12:33 pm
Not sure I understand why, but if someone's willing to buy something...
Breeze- January 20, 2009 at 6:32 am
My BJ Penn cock ring is supposed to be coming in the mail soon.
The Irish Wolfhound- January 19, 2009 at 5:56 pm
(sigh) This above all else is what i hate about the sport. I can deal with the morons who talk shit, the judges making stupid calls, and the refs messing up, that happens every now and again in most sports, but the sheer level on which this has become a business...its sad.
itburnswhenIpee- January 19, 2009 at 3:03 pm
And in other marketing news, the B.J. Penn Pen has been delayed by a copyright infringement lawsuit, by Sextoys R Us, the creators of the infamous BJ Pen.
MrJingles- January 19, 2009 at 2:49 pm
Don't underestimate Penn. He looked great in his last two fights (Sherk and Stevenson).

I am really looking forward to seeing Penn fight GSP again. GSP is phenomenal and I think Penn is fighting at a level that will make the fight interesting.
Keyser Soze- January 19, 2009 at 1:21 pm
OK, so St Pierre's bigger, faster, and stronger. GSP has less losses, more wins, more TKO's. GSP's a dominating wrestler, and has better ground and pound. They have the same amount of submission victories. Either BJ's jiu jitsu is overrated or St. Pierre's is underated. And BJ's considered a prodigy??? LMFAO!

At least GSP's defended the ww title, something BJ never did. GSP's a consummate professional, whereas BJ's a cocky prick. I can't wait for the 31rst. It's going to be very enjoyable to watch BJ get schooled. Since the split decision the first time they fought, I feel GSP's fought a higher calibre of fighters and keeps getting better and better. I don't think BJ could finish five rounds if he laid down and had a nap through the first three rounds.
Surfin Dave- January 19, 2009 at 1:07 pm
CP, choo know mi papi? But eet waz tequila, nacho whiskey.
Piss in my own fruit tray- January 19, 2009 at 1:05 pm
@Hex- I saw the fight, and IMO there was only one clear cut dominant round, and that was round 1, for the rest of the fight GSP was doing take downs and lay and pray wrestling, so to me if anything it was a split decision. But On the 31st, BJ is going to beat him up bad, GSP is an athlete, who uses athleticism in the cage and thinks he is a fighter, BJ Penn is a fighter, a bloodthirsty fighter who now is actually training, and preparing for these athletes who think they are fighters....I think it will be a round 3 TKO by BJ Penn....
passoutortapout44- January 19, 2009 at 12:57 pm
Hexed, sorry, this dude WAS called the prodigy for a reason. I used to like BJ alot but his arrogance is getting the better of him. You'll see that when GSP lays the wood to him.
Hexed70- January 19, 2009 at 12:50 pm
@ Everyone boldly predicting a walk in the park for GSP:

Sometimes I feel like I'm one of the few who actually saw the split decision of BJ/GSP 1. You know, the one where GSP was really bloody and beat up in the first round and the second really could have gone either way (depending on how you view takedowns vs. their defense/submission attempts).

Sure, BJ always has the potential to gas, but unlike most fighters, this dude is called the "Prodigy" for a reason.
Thoughts- January 19, 2009 at 12:26 pm
I wonder if that freshener takes a break when its supposed to be freshening my shit...
henropotter- January 19, 2009 at 11:38 am
@Bovice: I hope it smells like Sean Sherks blood and pineapples
Canadian hoser- January 19, 2009 at 11:37 am
smells like puusy
Sloop- January 19, 2009 at 11:23 am
@ passoutortapout44

Sure does, Penn has to fit that ego someplace.
fedor a million ankles- January 19, 2009 at 11:16 am
epic caption work CP, well fucking played.
Geriatric Peon- January 19, 2009 at 11:15 am
Is the BJ Penn Cabbage Patch doll coming soon?
Sloop- January 19, 2009 at 11:12 am
Well.....at least they got the head to body proportion right.
gesus- January 19, 2009 at 11:11 am
that last sentence cracked me up. well done potato!
passoutortapout44- January 19, 2009 at 11:08 am
lol, he does kinda have a Ironhead Fujita thing going on don't he
Bovice- January 19, 2009 at 11:05 am
I hope it smells like ball sweat and sugar cane.
Piss in my own fruit tray- January 19, 2009 at 11:01 am
I say BJ Penn should make GSP Urinal Cakes, so we can all take a piss on the french candian, weird accent havin' face of his....
Astroninja- January 19, 2009 at 10:40 am
" Only ours would smell like whiskey and nachos, which only appeals to the small segment of the population who want their cars to smell like the father who never loved them."

Roger Huerta is frantically trying to buy this, now.
EDDI- January 19, 2009 at 10:35 am
He will fight bad odor to the death!
Sneaky Pete- January 19, 2009 at 10:26 am
Nothing quite says fresh like sweaty Hawaiian.
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