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Bodog CEO attempts moronic publicity stunt, still stands to lose $49 million

Back in August, Bodog — one of the world’s largest online gambling companies and owner of the BodogFights series — was ordered to pay $49 million in damages and forfeit its domain name after failing to respond to claims that their downloadable software infringes on a patent held by 1st Technology LLC. (I know, pretty boring so far.) Bodog CEO Calvin Ayre called the suit an “extortion attempt,” partly due to the fact that he isn’t able to personally respond to the charges in Las Vegas. (Bodog is based in Antigua, and the U.S. Department of Justice has a habit of arresting online gambling executives; 1st Technology may be counting on Ayre to settle out of court rather than risk arrest by traveling to Nevada. I know, still kind of boring.)

Anyway, it was reported today that Ayre has challenged 1st Technology CEO Scott Lewis to a three-round BodogFight rules MMA bout, with Ayre offering $1 million in prize money to get Lewis in the ring. If you’re wondering what kind of man would respond to a lawsuit by challenging the plaintiff to a fight, or if you’re wondering whether Ayre deserves to lose $49 million over a simple patent infringement claim that’s yet to be proven, the answer to both questions can be answered by this picture of Calvin Ayre:

douchebag

[hint: a jerkoff, and yes]

What’s really troublesome about Calvin’s sad publicity stunt is that Scott Lewis would have to defeat Ayre 49 times to collect the total judgment. It should also be mentioned that one of the features currently on Bodog’s new site is Bif Naked Bride, an “8-Webisode Bodog TV Exclusive” that follows the pop-punk artist Bif Naked — remember that song “Moment of Weakness” from like 1998? No? — as she gets married to some dork. Wow. It’s not exactly subject matter I would normally associate with poker, or MMA, or the Internet for that matter. But if this is what it takes to get tattooed 30-something lesbians interested in gambling, maybe Calvin Ayre is smarter than we think. You don’t see George Maloof going after that market!

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