(Sonnen: $250k richer.)
Real Estate hawker Chael Sonnen just picked up 250k. Not for a commission on a house sell, but on a soon-to-be-unveiled clothing line, Nasty Threads. The organization has signed Sonnen as their first sponsored fighter — to the tune of $250,000 for six fights, in a conditional contract. InsideFighting reports:
The money amount, exclusivity, accountability and organization seem to separate this endorsement contract from the typical MMA fighter sponsor deals, according to Sonnen.
“All of the athletes will be exclusive, from the shirts, shorts and hats they wear whereas a lot of guys now a days are like NASCAR drivers [with sponsors all over them],” Sonnen says.
“They are expecting things out of you. You realize that you are working with a professional and that this is a business deal and that does two things for me. One, there is a lot of clarity and a lot of confidence in them and two; I understand that they are expecting things from me. Certain things like I have to be a good person. If you are out in the world being a bad person you lose your contract. Usually that type of thing is exclusive to companies like Nike and more recognized athletes,” Sonnen says.
“Being a bad person?” What does that constitute? Because now my mind is racing and I think I just might be a bad person in Chael Sonnen’s eyes. But in my defense, that old lady could walk her self across the street. Anyway, the irony is not lost on his “bad person” comment since he is reppin’ a company called Nasty Threads.
On the good-humanitarian-side, the company will give some of every buck earned to support Autism.com and research for the condition. Sonnen will also donate 10% of his purses to the Autism cause. Chael believes this type of contract will change how sponsors deal with fighters from here on out. The company is really pushing him, too — he was given the keys to an office at Nasty’s HQ in Lake Oswego (reportedly somewhere in Oregon, but I don’t have an Altas handy).
Amazing for a guy of Sonnen’s level to score this type of deal. I wish we could watch the contract signing, just because…oh, wait, we have the video! Check out Chael Sonnen signing the contract below. Almost certainly made by the amazing team of Fred and smokin’-hot Sharon.