(Because when I dream, I dream of Motley Crue, Chuck Liddell and Kias)
What they should call the commercial is “stuff old dudes like” since most of us non-Viagra dependent men aren’t Crüe fans, will never drive a Kia and have seen enough of Chuck with his shirt off the past year to do us a lifetime.
In their defense, Korea is likely just seeing TUF 1 for the first time and the video for “Kickstart My Heart” just hit number one on their MTV channel, so the commercial made perfect sense to its advertising department. It was either that or Pete Rose, STYX and Cindy Crawford, but this version did better in focus group testing.
According to USA Today, the 60-second commercial will debut in movie theaters beginning on February 3. 15-second teaser ads will also air before the February 5 event. Kia will also attempt to utilize both the Twitter and Facebook followings of the stars featured in the commercial to create a buzz for their brand, so if you see Chuck tweeting about his sweet new Kia hatchback, you know it’s a ploy.