As you may have heard already, UFC 100 sold out in record time with all the tickets being snatched up by “UFC Fight Club” members and newsletters subscribers before the general public got so much as a whiff of them. That’s great news for the UFC since it justifies all the effort they’ve put into making this a historic fight card. But with the tickets selling out so fast you can’t help but wonder how much of a role scalpers played.
For instance, UFC.com says ticket prices ranged from $100 to $1,000. But if you check out StubHub.com (the “official fan-to-fan ticket marketplace” of the UFC) right now you’ll see over 1,000 UFC 100 tickets already for sale. The cheapest one will run you about $428, and needless to say it is not exactly Octagonside. For that privilege you’ll pay anywhere from $2,500 to $24,000 (ed. note: you fucking kidding me?). If you are an MMA fan with that kind of money to spend on tickets to a UFC event, then congratulations. You are Shaquille O’Neal.
By comparison, you can buy UFC 98 tickets on Stub Hub for $150 to $5,500 bucks, so the sell-out and jacked up ticket prices still speak to the incredible fan interest in UFC 100. The fact that anyone has the balls to try and sell a ticket to a sporting event for roughly the same price as a new Toyota Camry means that they have reason to believe this is a special event, which it is. It also might be a sign that the average fan is getting priced out of attending UFC events.
Just out of curiosity, what’s the most you could realistically see yourself paying for a good, but not necessarily front row ticket to UFC 100? I have to say that no matter how badly I wanted to go, anything over $400-$500 a pop is the point where I would start to hate myself way too much to actually enjoy it. But somebody must be buying these things from the scalpers, right?