Steroids in MMA
Which MMA Fighter Will Test Positive For Steroids Next?

Could Affliction Possibly Have Gotten Their Money’s Worth on Saturday Night?

(At least some people still do work for their half a mill, son.)

Before his bout with Andrei Arlovski on Saturday night, Roy Nelson said he wasn’t completely sure who was signing his check. Now we not only know it was Affliction, but we also know that “Big Country” and Arlovski made a combined $580,000 to represent the clotheir-turned-promoter on CBS. The bulk of that money — $500,000 with no win bonus — went to Arlovski for his impressive knockout victory. Even for Affliction, who likes throwing around money almost as much as they love skulls and chains, that’s a hefty price to pay to put one fight on someone else’s show. So was it worth it?

Aside from the exposure for their fighters, Affliction got their ban lifted long enough to throw their logos on the cage and get a few commercials in during the broadcast. As MMA Payout pointed out, that might say more about CBS’ ad sales for this show than it does for Affliction’s arrangement with Elite XC, but either way now there are a few million more people in the world who know about the Andrei Arlovski signature t-shirt line, and every little bit helps.

There’s also the matter of the aggressively vague “Fedor Will Return” ads (was anyone else reminded of the “Gabbo is coming!” ads from The Simpsons?). Beyond heaping more indignity on Tim Sylvia‘s loss by pointing out that almost the entire fight can fit in one network TV spot, it does help get the word out to casual fight fans. The only problem is that when you don’t have a date or event to hype, you have to wonder what that’s really worth.

Affliction had a great opportunity with those ads to really advance public knowledge of their MMA organization. Instead they hyped their shirts and failed to tell us when and how we could pay them money to see their marquee fighter perform. I suppose you have to know that information yourself before you can pass it on to others, but isn’t that just one more reason for them to get moving on this January event?

Affliction VP Tom Atencio said before this event that one of his primary motivations was using the Elite XC CBS broadcast as an opportunity to showcase Andrei Arlovski. Hopefully he was happy with what he saw, since that was half a million dollars worth of showcasing. But I have to wonder if it’s going to have the desired effect.

To hardcore MMA fans, the Arlovski-Nelson fight proved two things: 1) Arlovski is still vulnerable on the ground (if not for an odd stand-up he might have found his way into a kimura in the first round), and 2) Arlovski’s striking is every bit as dangerous as it has looked in his last few fights. In other words, we learned nothing new. He beat someone he was supposed to beat. He looked good doing it, and you might even say he made his case as the most talented and explosive fighter on the card, but a knockout win over Nelson wasn’t exactly shocking.

Casual fans — who may know Arlovski from his UFC days and may not — probably didn’t know enough about Roy Nelson to know that Arlovski’s win was still significant. To them, it most likely looked like a muscular werewolf beating up on a fat guy. A knockout always gets people’s attention no matter what, but will they remember that moment in January, when Affliction finally gets a card together?

You have to admire Affliction’s willingness to lend their fighters out, and I’m sure Arlovski and Nelson both appreciated the opportunity to make some cash after the October 11 event was “rescheduled.” But you have to wonder how long Affliction can spend this kind of money without seeing much in return. With economists talking recession, you also have to wonder whether $50 t-shirts won’t be the first thing to get cut from the average person’s budget.

Cagepotato Comments

Showing 1-25 of comments

Sort by : Show hidden comments
Old, Bald and Irish- October 8, 2008 at 1:48 am

Check out the Old. Bald and Irish "EPIC FAIL" Contest!
Billy Bad Ass- October 6, 2008 at 4:48 pm

someone took down the Kimbo Wiki... It's back up. Thanks for liking my writing. I didn't write that racist shit though. Just all the stuff about Kimbo sucking at life.
Old, Bald and Irish- October 6, 2008 at 1:50 pm
@ Ouch! That hurts

Thanks, Dude!

But on the other hand, it feels great to Guillotine some emo-hair-wearing-I-used-to-play-football-20something-whipper-snapper!

Hooray for the Old!

*sound of me knockin' over my walker with my cane*
Ouch! That hurts- October 6, 2008 at 1:45 pm
@ Old, Bald, and Irish

From one old man to another, best of luck out there. I for one hate to lose to some kid that's 20 years younger than me.
Old, Bald and Irish- October 6, 2008 at 1:20 pm

Since everyone is so convinced that I'm gonna lose at GrapplersQuest...

should we set up a betting pool?

What do you think Ben & Ben?
Brad- October 6, 2008 at 1:15 pm
It took Nog armbarring Sapp to turn me into a hardcore fan too. That'll always be my go to fight if anyone is talking smack about MMA.
mayhem420- October 6, 2008 at 12:51 pm
Old, Bald and Choked out in no time flat.....

With the Kimbo vs Seth thing going around now.... you know being paid to keep it standing.... I wouldnt put it past Elite if they offered $$$ to the refs for this event and told them to stand it up asap if BC took AA down. How bad would it have been if BC just L&P'd his big ass to a victory and Kimbo got KTFO by a jab???
Well 1 of those 2 did happen.... but just think about it.....
LukeTheDuke- October 6, 2008 at 10:53 am
Well, you gotta remember, affliction needs to sell T-shirts to have events. and anyone who isn't a douche bag isn't thinking about buying shirts with skulls and other mythological creatures on them right now at least.
walrus- October 6, 2008 at 4:03 am
@ Old, Bald and Irish

Yea, I really agree with your opinions concerning Big Country. He really did put up a significant fight -- and really gave Arlovski a run for his money. Unfortunately, I expected Nelson to lose in the standup game -- but he stayed resilient until the downfall. I'm sure we'll be seeing a lot of Roy Nelson in the future.
shitwhistle- October 6, 2008 at 3:24 am
Old, bald and soon to be tapping...

Go Pens...
Anonymous- October 6, 2008 at 3:03 am
your right been a few years since i watched that one, just watched it again on you tube that fight was bad ass
B-Town- October 6, 2008 at 2:59 am
Nog armbarred Sapp nub.
Anonymous- October 6, 2008 at 2:17 am
haha i didn't think about that if his friends are anything like mine he caught some shit how embarrasing, zulued i love it. its a step in the right direction getting arlovski more exposure. i don't think casual fans are gonna be converted tho with that fight it took noguerra triangling sap to turn me hard core. ya get the hard core fans interested and they'll convince their casual fan friends to pitch in and get the fights thats the key. awesome fights will sway em over.
Old, Bald and Irish- October 6, 2008 at 1:52 am
@ skidding:

Embarassing? You bet!

Check it out:

Sylvia hasn't updated his blog since June.

I mean, what's he gonna say...

"Go to YouTube and see Fedor choke the livin' shit outta me in no time flat!"

Yeah...I think I'd pass on that blog update too...

Is it just me, or does anyone else feel bad for Timmy?

I know I've ragged on him, but he showed up for that Fedor fight. That's gotta count for something.
skidding- October 6, 2008 at 1:44 am
Damn, I didn't realize how many times they played that commercial of Tim Sylvia getting zulu'ed. Man, it must have really been embarrassing to watch that in front of his friends.
SL- October 6, 2008 at 1:37 am
I think the so-called 'casual fan' probably walked away with the impression that Andrei Arlovski fights for Elite XC now (especially considering the 'making his Elite XC debut' line during his introduction). On top of this, they probably still have no clue that Affliction is an MMA organization in addition to a clothing line.

Success informing millions of viewers about your product, total failure convincing them why they should care.
Old, Bald and Irish- October 6, 2008 at 1:23 am
CagePotato sez:

"Casual fans — who may know Arlovski from his UFC days and may not — probably didn’t know enough about Roy Nelson to know that Arlovski’s win was still significant. To them, it most likely looked like a muscular werewolf beating up on a fat guy."

Umm...ditto to that.

I was watching the fight at the best lil' cigar store in Pennsylvania (hat tip to Mr. Stogey's @ with a bunch of guys that I would describe as "casual MMA viewers". Needless to say, when "Big Country" walked out, catcalls of 'lardass' where heard far and wide. After I provided some quick background on BC, most of the guys took my word for it and sat back for the fight. Nelson proved his worth even though the crowd at the event started to boo.

Flat out, the whole event, dare I say, kicked a little (not major) ass.

Arlvoski/Nelson: Great fight - BAD CALL when they broke up the clinch. WTF?

Gina's fight was great. Total props to Kelly. They both are warriors.

Jake Shields IS The Man (*let me hug those nuts a lil' tighter...ahhh, there we go*). Semtex gave a lesson in defense that was one for the ages. He did his homework and almost pulled off the upset of the year...but Seth took care of that.

Benji Radach: WTF? I didn't see it coming...but what a great fight!

It's hard to judge what the 'casual fan' thought of this fight.

Who the fuck is the casual fan anyway? Like, when I'm watching TUF and my wife is on the couch next to me, does that make HER a 'casual fan'? I mean, she didn't (and really still doesn't) give a fuck until I got my ass kicked at a jiu jitsu competition.

"Oh, so they have rules for this stuff?" she says

"No shit, Sherlock. Now bend over and pick up my ass for me, goddamnit!"

*pathetic sound of me pulling an Epic Fail in front of my wife and daughter*

That's why I'm going solo to GrapplersQuest in 2 weeks:

Look for the old, bald guy in black with a white beard wrestling at 150-159 lbs.

Hey about some sponsorship? Everyone will get to see me submitted with YOUR shirt on!

Awesome, right?
rh- October 6, 2008 at 12:56 am
The shirts are a complete product, and are readily available...Affliction II is not.

So they hyped what they were 100% sure they could sell, is the only guess I have.

Me- October 6, 2008 at 12:41 am
They really should have found a way to televise that Cyborg fight though, for EXC's benefit. Going with Affliction I think may have hurt the story line between Carano and The Borg. They tried their best to show us as much of The Borg as possible but how many of the casuals really remember her from the last event?
Guess we will find out soon.
Scar Tissue- October 6, 2008 at 12:24 am
Some surreal moments at work today. Definitely got everyone talking about MMA. The gay sales guy thought Petruzelli's hair was just FAB!

I had to point out the real fight of the night was the Warewolf vs. Fat Guy to anyone who'd listen.
Ubernoober- October 6, 2008 at 12:18 am
Listening to the announcers, I still heard them say UFC one hell of a lot more than I heard them say Affliction.