UFC president Dana White claimed with confidence that the Randy Couture-Brock Lesnar headlined UFC 91 would break UFC records this November. He predicted over a million pay-per-view buys and a sure sell-out at the box office. Turns out the tickets, or at least the high-priced ones, aren’t exactly flying off the shelves…or wherever they keep tickets while they’re waiting to sell them.
The Wrestling Observer (via MMA Payout) says only $500 and up tickets remain, but they’re “moving slowly.” Could it be that because of the economic downturn rich assholes are now slightly less rich assholes, and they’ve had to cut Octagon-side tickets at the UFC from their budget in order to keep their yachts stocked with exotic animals and Mickey’s Fine Malt Liquor? Or maybe that’s just what I would do if I were rich.
Dave Meltzer says that the tickets sold don’t include numbers from casinos which have purchased tickets to give to their high rollers, which, we’ve been told, was one of the reasons for taking this card to Las Vegas and not Portland, Oregon. Casinos can always afford ridiculously expensive seats. People have to make mortgage payments on their worthless houses.
The real story here is that while Dana White may be correct about economic problems not affecting his pay-per-view buys, it could very well be a different story for live events. If Couture-Lesnar can’t sell out the 14,000-seat MGM Grand, what will that mean for Frank Mir-Antonio Nogueira?