One of the things the mainstream media loves to crow about Dana White is that he appeals to MMA fans because we view him as a “normal guy” who talks like we talk, dresses like we dress and isn’t afraid to speak his mind when the time comes. Of course, like a lot of things the mainstream media says about our sport, that’s total bullshit. There’s nothing “normal” about Dana White. Normal guys don’t take their kids to Rob Dyrdek’s Fantasy Factory for their birthdays, flit around on private planes or have sit downs with Mike Tyson.
In fact, one of the main reasons to like Dana White is that he’s not a normal guy. One of the reasons to like Big DW is that after the mainstream media told MMA fans to collectively go fuck themselves for, oh, about a decade Dana White smiled at them and basically said, “You’ll be begging me to be on your shows someday.” You know what? That cocky fucker was right, and it’s hard not to admire him for it. As evidence, witness DW’s new video blog, where he’s basically given the run of ESPN’s Bristol, Conn. “campus” for a day while he’s out promoting UFC 118.
White gets a heavy coat of all-weather theater makeup, chugs an Amp Energy Drink (Ed. Note: Camera zooms in on the label. Totally natural. Nothing staged about that), and then makes the rounds at the Worldwide Leader. He marvels at ESPN’s floor-to-ceiling rack of Emmys and even hits up the company “wellness center” to chat with Brian Kenny and Marcellus Wiley. (Ed. Note: Let’s hope that’s going better than the ol’ WWE “wellness policy.”)
An ESPN employee informs White that people like to pose their collection of UFC action figures in “strange order” (Ed. Note: She means “gay sex positions,” right?”) and then White mentions in passing that he’s about to go give a speech at Oxford. (Ed. Note: See, he’s just a normal guy!) For a denouement, the boss then wraps things up with an appearance on the insipid “SportsNation,” where they compare him to Milla Jovovich. That’s a first.