Steroids in MMA
Which MMA Fighter Will Test Positive For Steroids Next?

Dana White and Tom Atencio: MMA’s Newest Soap Opera

(Ladies go crazy for a sharp-dressed man, courtesy of Combat Lifestyle.)

One thing I’m going to miss with Gary Shaw backing into the shadows at Pro Elite is the name-calling and childish back-and-forth between he and Dana White. It was just so entertaining, what a shame to see it go. But the Dana White-Tom Atencio rivalry could be the next best thing. Sure, Atencio doesn’t wear a track suit, but he does have a wardrobe that appears to consist entirely of Affliction t-shirts, which is almost as good. Plus now he’s taking pages out of the Dana White playbook:

For the money-conscious cable-ready consumer, the difference between watching a free UFC show and paying $39.95 to watch Affliction might be a no-contest.

Affliction appeared to land one last counterpunch, however, making a deal to broadcast its card on closed-circuit television at Gold Coast casino, which is directly across from the Palms on Flamingo Road.

“It’s just another opportunity to watch our fight,” Atencio said.

Granted, it’s more of a symbolic gesture and not quite on par with scheduling an event on the same night as your competitor, but you have to love how Atencio — like White — plays dumb about it. The L.A. Times article actually has quite a few fun nuggets, most notably quotes from White where he plays the role of grizzled veteran MMA promoter:

“Nobody knows this sport or business of mixed martial arts better than I do,” White said. “I can sit right back and watch everything that everybody does and tell you exactly what’s going to happen.”

“The guy who owns this company sells T-shirts for a living,” White said. “They’ve never even put on a show.”

“You want to learn how to do this business,” he said. “Spend 44 [expletive] million dollars to figure it out like I did . . . maybe you’ll make it, maybe you won’t. Good luck.”

Good luck, indeed. Atencio got the last word in the article, however, encouraging fans to buy his event and tape the UFC’s, adding: “I’m going to. I’d be a fool not to.”

Cagepotato Comments

Showing 1-25 of comments

Sort by : Show hidden comments
Dr.- July 19, 2008 at 10:04 pm
It's funny that Dana is slagging Tom for selling shirts. I guess he forgets that he was a FUCKING JAZZERCISE INSTRUCTOR before his friends helped him out with THEIR millions. Yes he has done well with that which he was given. But I'd take selling T-shirts over Jazzercise any day. But I wouldn't make Assfliction shirts even if I knew douchebags would buy 'em like hotcakes.
Participant- July 18, 2008 at 10:36 am
YES DANAL, you were unable to bring in the best fighter outside of the UFC (Fedor) to fight the best fighter in the UFC (Couture). And you got beat by the T-shirt guy.

Or does this T-shirt (Tom Atencio) guy know how to run a business without blowing 44 million bucks of your friends/investors money to figure out what brings in the cheese? Check mate asshat.
WalksInTheDarkness- July 18, 2008 at 9:32 am
Dana made MMA? WTF...

Last time I checked it was the fighters that made the sport and it's Dana that stopped the fight that everyone wants to see happening (Couture versus Fedor) because he refused to let Fedor fight in sambo tournaments and get paid a little better...

He under pays his fighters and reaps the benefits. He is a turd.
Jstew NW- July 18, 2008 at 6:41 am
So after all the bantering, here we are. There will be two fight cards tomorrow night and quite frankly I am not remotely interested in Affliction.
Dana made MMA what it is today in terms of promoting and putting the right people in place - no one can argue that.
In the end, we reap the benefit of competition so stop the bitching seriously
WTF- July 17, 2008 at 11:41 pm

B-Dizzle- July 17, 2008 at 10:10 pm
@ Kim Couture is a cunt:
funny you say that, since as far as I know he's the only event promoter/clothing company owner in this business who actually has had a pro fight - and won at that.
Kim Couture is a cunt- July 17, 2008 at 7:18 pm
Tom Atencio's clothing line is for posers and low level coke dealers. Tom Atencio looks like a emo pussy in a 120 dollar shirt. His card is great, however, he will fail.
Piracy- July 17, 2008 at 7:14 pm
How about watch the UFC for free then steal Affliction off of the internet and watch it on Xbox 360.

I win
Boneman is a idiot- July 17, 2008 at 7:14 pm
Earth to Bonehead. You are retarded. Retarded as in the guy who calls you up and forgets why he was calling you.

Dana just said, IN THE SAME STORY YOU JUST READ, that it took him 44 mil. to get it right. He's not saying the UFC is doing ok because of his background. He is saying because of the 44 mil.

Boneman- July 17, 2008 at 6:33 pm
Atencio is a clothes salesman...
Dana is an Ex-Jazzercise instructor.....

Ohhhhh...Sorry Dana...I didn't see your connection to MMA as being better until now....I really see how Jazzercise connects with MMA.....

(Please don't give me the Cardio bullshit answer either....)
knightrida- July 17, 2008 at 5:57 pm
Dana doesn't even realize that the 44 fucking million dollars he spent includes some trial and error that Affliction can partially avoid from using UFC as a model. They won't need to spend that much to become successful. Lame attack, Dana Dane.
Noah- July 17, 2008 at 5:46 pm
Hey, I just have $40 sitting around, maybe I'll spend it on an MMA event. Do I think I'll even be able to watch it? Probably not, take that UFC and Elite XC! Hey wacka wacka, why waste your money? You're an idiot, you lose, and please go away.
wacka wacka- July 17, 2008 at 5:37 pm
I already paid for the PPV and I am not even sure that I will get a chance to watch it. I just want to make sure there are options other than Kimballs and the UFC. Good luck Tom!
Procannonfodder- July 17, 2008 at 5:18 pm
Dana will use those funny ear-piercings for handles before too long.....
ksgbobo- July 17, 2008 at 5:18 pm
thats what Im doing...way to go Atencio!