(‘You pussies better not be writing any of this down.’)

Poor Dana White.  He can’t catch a break.  After being persecuted for his choice of words in the infamous ‘Other F-Word Blog,’ he’s still being victimized by the media.  As he explained to Neil Davidson of the Canadian Press, his vitriolic response to Loretta Hunt was little more than him taking advantage of the voice granted him by the powerful forces of the information age:

"Back in 1987, if the media wrote something about you, you were screwed," he said. "You had no voice, you couldn’t say anything back. Well now with the Internet, you can. You can come back. Yeah, did I go a little over the top? Absolutely, but that’s me. I am over the top and I was so pissed off about it. …"

Exactly.  Just one more reason why 1987 sucked compared to 2009.  The difficulty in acquiring pornography without leaving the house?  That’s another reason.  White also claims that the mainstream media outlets that rarely cover the UFC but picked up this bit of salacious news “used me,” which is true in a way.  It’s also true that the UFC uses the media to tell stories, hype fights, sell tickets and pay-per-views — and none of this is anything new.

But White’s insistence that this was just a case of fighting back against bad reporting starts to unravel when you remember that Sherdog asked the UFC for a comment on the story (or so they claim), and the UFC declined.  That’s because the UFC doesn’t want to play ball with certain news outlets, which is their prerogative.  They get to decide who they talk to and who they shun.  But it’s a little disingenuous to then turn around and accuse those shunned media outlets of not telling your side of the story after you flatly refused to give it to them.

So now what becomes of the video blogs, White’s one tool to fight back against the bullshit media establishment?  Now that he actually has to think about them, he’s not sure it’s worth the trouble:

"I’m still on the fence with the whole blog thing," he said Tuesday. "I have a blog right now that we shot yesterday (Monday) and now we’re all sitting around wondering if this is too controversial.  I’m me, I’m who I am. That’s not going to change, you know. Maybe who I am is too much, too much for the real world," he added with a chuckle. "But I’m not going to deal with all the bullshit.”

Am I the only one who finds the ‘I’m who I am’ defense to be pretty weak most of the time?  I mean, who isn’t who they are?  How does that excuse anything you do?  White’s outspokenness and sometimes jarring honesty is one of the qualities that’s helped make him successful, but if you basically admit that you’re an asshole sometimes that does not necessarily mean that no one has a right to call you out for being an asshole.