("I know, dude. Twins. We’re feeling pretty fucking blessed right now.")
The UFC sent out a short but provocative notice to members of the press earlier today, declaring that UFC President Dana White will make a "major announcement" during a media conference call this Thursday at 10:00 a.m. PT / 1:00 p.m. ET. And that’s pretty much it; no hints as to the nature of this announcement were given whatsoever. Which means that, being responsible bloggers, it is now time to speculate wildly.
In a broadcastingcable.com interview published yesterday, White was pressed on his company’s upcoming television strategy, to which he responded "we are working on a couple moves now and should be in a billion homes around the world in the next couple months." A billion, you guys. Though he wouldn’t share details, he promised that the UFC would be on network television for the first time in 2011 — maybe on Fox, maybe on NBC, maybe both — and that the UFC could start its own network "within the next couple years."
White’s new comments follow the open-ended boasting he made to CSNCalifornia.com at the beginning of the month:
"The (expletive) we are going to do in the next year is going to blow your mind," he added. When asked if that meant anything from a WEC/UFC merger to an Edgar/Aldo superfight, he artfully dodged. "You’ll just have to sit back and watch. You have no idea the crazy (expletive) we’re working on."
White told B&C this weekend that the UFC was "right in the middle" of its network television negotiations, so I wouldn’t necessarily assume that he’s announcing anything on that front this week. Following Cain Velasquez‘s defeat of Brock Lesnar, the UFC could very well be announcing their first event in Mexico, headlined by Velasquez vs. Dos Santos. Or, he could finally be lifting that unfair ban on vuvuzelas. Our guess is as good as yours, so if you think you have it figured out, let us know if the comments section…