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Dana White Shows Off Action Figures on CNBC, Shoots Down Rumors

We can all calm down, at least for now, because today’s announcement from Dana White on CNBC’s “Power Lunch” was, well, less than thrilling. White announced that the UFC has entered into an exclusive four-year licensing deal with toy-maker JAKKS Pacific to churn out some UFC action figures, which will be available next Christmas.

You getting goosebumps yet?

According to a press release posted earlier today on Five Ounces of Pain, the deal covers licensing for action figures of Chuck Liddell, “Minotauro” Nogueira, Anderson Silva, Brock Lesnar, and Michael Bisping, among others.

Lesnar appeared via satellite (White was live) and fielded questions about the difference between the UFC and the WWE — one is real and the other is “purely entertainment” — as well as whether he really had that oddly phallic tattoo on his chest, as his action figure showed. Lesnar attempted a joke, saying it was a “peel-off”, before conceding that yes, he had a sword on his torso for no good reason.

The action figure deal obviously isn’t the mind-blowing announcement that White promised last week, but he did address some of the more prevalent rumors about it.

Asked if the announcement had to do with Floyd Mayweather Jr., a partnership with the WWE, or a new TV deal with Fox or ESPN, White responded “no” on all counts.

Asked if the announcement was that the UFC was going public, he also said no, then later commented, “We don’t need to go public. Me and my partners built this from the ground up. We don’t need geeks on Wall Street telling us how to run our business.”

This, on a financial news show. And you thought the three minutes of air time wouldn’t be enough for White to effectively alienate anyone.


Cagepotato Comments

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slapjaw ackrite- June 11, 2008 at 4:20 pm
they got a dan miragliotta one comin out, with the new kung fu grip/horrible stoppage skill set
thisguy186- June 10, 2008 at 2:27 pm
THE Anderson Silva doll is going to look like a bald black barbie with no tits. Wanderlei Silvas doll is probably going to look like a beat up rape victim, the man is ugly. Lambert will have soft plastic breasts. Coleman will look like a Kurt Angel doll, Almedia's doll will possibly be mistaken for Corky from life goes on. And Sherk will get two dolls one normal and the other EXTREME (Juiced-up) UFC edition!

What's Dana going to do when fighters get cut? Pull their toy off the shelves?
ikcedar- June 10, 2008 at 6:07 am
hahahhaha fuckin hilarious bloc
JustinD- June 10, 2008 at 12:13 am
Great dude! Let me know when a Arianny Celeste lifesized doll is made. For um... never mind.

I can't wait to see Bill O'rielly get all up in this story. I see a "Marketing Bloodsports for children" topic happening.
The Bloc- June 9, 2008 at 8:01 pm
My GSP doll better have a string in the back with the wicked french canadian accent.

pull string
" EEm in Ze beast shape of me leaf."
lolwut- June 9, 2008 at 6:05 pm
SWEEEET IVE ALWAYS WANTED UFC TOYS!!!!!!!! now i can play with my brock lesnar and frank Mir dolls and reinact how i pictured the fight to go!!!!
WTF- June 9, 2008 at 5:25 pm
TOYS? Action figures? G.I. Joes? And the worst part is that it is somehow supposed to be newsworthy...

I was expecting that all of the blood, sweat & tears of the fighters had been secretly collected, examined and metamorphed into a reusable energy source to fuel the country's needs... or something omniscient.

Instead, just another public masterbation session by another bald whitey.
Sherk fan- June 9, 2008 at 5:16 pm
Think Sherk's will come with a syringe?
BIG CHRIS- June 9, 2008 at 5:12 pm
I wonder how accurate looking these toys will be?? Will they have Jason Lambert with his Double D's on his toy??
C-Bus Allstar- June 9, 2008 at 5:10 pm
Leave it to Dana White to blow something as absolutely insignificant as this wayyy out of proportion.

I used to really like Dana. I liked the way he told it how it was, and how he cussed and talked just like one of my friends would do. But now, he's just an asshat.
Beatman- June 9, 2008 at 5:05 pm
Well, it's not the BIG announcement, so it's forgivable. Sorta.

Now where's my Kalib Starnes figure with "Running away as fast as possible" action?
Mr Big head- June 9, 2008 at 4:49 pm
shizball- June 9, 2008 at 4:40 pm
I just saw this live on tv. Wtf does Brock get an action figure with ONE professional MMA fight that ended in disaster