(Satan and his minions.)
Dana White and heavyweight sensation Brock Lesnar will appear live on CNBC’s “Power Lunch” today to announce an exciting new UFC deal. The show airs at 12:40pm ET.
Previously, White promised a major announcement to come this Thursday that “is going to blow people’s minds.” Could he be spilling the beans early? And what’s Lesnar’s role in all this, unless the major deal is somehow WWE-related?
Which is a distinct possibility, of course. MMAPayout had this to say:
[F]inancial giant Morgan Stanley has reportedly been working on a collaborative/financial deal between Zuffa and another party…
Sources have told MMAPayout.com that a significant licensing deal may be part of the planned announcement. Licensing and merchandising has long been identified as a major untapped revenue stream for the UFC. Adding even more intrigue is WWE’s rumored involvement in the deal. The WWE also has a press conference scheduled for Thursday.
Last night a poster on the Underground Forums added the following rumor “from a reliable source” to the mix: “a group of investors led by Dana White have agreed in principle to purchase the UFC from Frank and Lorenzo Fertitta for an undisclosed amount. Included in this investment group is WWE’s Vince McMahon who will now own a minority stake in the company. They also have plans on taking the company public by years end.”
It’s possible that today’s announcement will be about a licensing deal with a tangential relationship to the WWE, and White’s saving the real mind-blower — which he said would require the renting out of a separate venue for his employees — for Thursday. We’ll let you know what comes of it…