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Dana White to Discuss ‘New Deal’ on CNBC Today

(Satan and his minions.)


Dana White and heavyweight sensation Brock Lesnar will appear live on CNBC’s “Power Lunch” today to announce an exciting new UFC deal. The show airs at 12:40pm ET.

Previously, White promised a major announcement to come this Thursday that “is going to blow people’s minds.” Could he be spilling the beans early? And what’s Lesnar’s role in all this, unless the major deal is somehow WWE-related?

Which is a distinct possibility, of course. MMAPayout had this to say:

[F]inancial giant Morgan Stanley has reportedly been working on a collaborative/financial deal between Zuffa and another party…

Sources have told that a significant licensing deal may be part of the planned announcement. Licensing and merchandising has long been identified as a major untapped revenue stream for the UFC. Adding even more intrigue is WWE’s rumored involvement in the deal. The WWE also has a press conference scheduled for Thursday.

Last night a poster on the Underground Forums added the following rumor “from a reliable source” to the mix: “a group of investors led by Dana White have agreed in principle to purchase the UFC from Frank and Lorenzo Fertitta for an undisclosed amount. Included in this investment group is WWE’s Vince McMahon who will now own a minority stake in the company. They also have plans on taking the company public by years end.”

It’s possible that today’s announcement will be about a licensing deal with a tangential relationship to the WWE, and White’s saving the real mind-blower — which he said would require the renting out of a separate venue for his employees — for Thursday. We’ll let you know what comes of it…

Cagepotato Comments

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Mark James- June 11, 2008 at 11:15 am
Dana White on CNBC with Mr Lesnar
bucky22- June 9, 2008 at 6:57 pm
What a F*&^'N JOKE! seriously Dana White's greed will ultimately bring down the UFC! I love watching the UFC for its raw reality, if this dipshit decides to be any part of the WWE of all things, the company will lose out millions of fans, gimme a break!!!
emancp8- June 9, 2008 at 5:18 pm
Frank has his watch on to let meathead know what time it is!
binkley.- June 9, 2008 at 4:32 pm
Would this be terrible for MMA fans? Yes. Would this be terrible for Dana? No. As much as it hurts, Zuffa is a business, businesses are designed to make money. What is the ratio of lost MMA fans to gained WWE fans? I'm not saying I'm for it... because then I would be forced to watch EliteXC and Affliction shows (or lack-there-of) but when you put on your business suit and power tie, Dana would be potentially stepping into a very profitable company by making such a move.
mayhem420- June 9, 2008 at 4:31 pm
Meeehhh.... action figures and clothing line, watches and shit like that does not bother me all that much. Keep in mind that everyone involved will make $$$ off this.
Fighters and Zuffa so its seems like a win win.
This will only go to assuring that the UFC will be around for a good while.
If they didnt do something like this than that would have been dumb.
Strike while the iron is hot.
lolwut- June 9, 2008 at 4:22 pm
who gives a flying fuck, vince mcmahon is a better than fat shaw anyday. The quality of the shows wont change either as long as dana white is there.
martymarta- June 9, 2008 at 3:54 pm
Looks pretty unanimous to me. Any serious MMA fan has to agree this would be the most terrible thing to happen to the sport. I would hope it would allow Elite XC, Affliction, ect. to get a real slice of the action.

Is Dana White really that near-sighted to make a mistake like this??! My instincts tell me no, but 'Everyone's got a price'. props Ted Dibiase.

Seriously though....GOOD GOD!
Jeff- June 9, 2008 at 3:44 pm


jst4fun373- June 9, 2008 at 3:36 pm
tag team mma....whole camps coming out togther. american top team verus brazil top team to have them team up against greg jacksons camp teamed up with the Miletich camp. who would win the royal rumble of mma? will this mean that if fighter are thrown over the octagon they have 10 sec to get back in or the fight is over?
Anonymous- June 9, 2008 at 2:40 pm
Tag team MMA?
Bill Braskey- June 9, 2008 at 2:14 pm
How will partnering with WWE help people take the sport seriously?
Old, Bald and Irish- June 9, 2008 at 2:12 pm
I think it was one of the Ben's that mentioned not too long ago about the dangers of MMA being associated with professional wrestling. The point was made that it is extremely easy to "fix" an MMA fight. Only one guy needs to be in on the shenanigans. That's pretty scary, and true, stuff.

The WWE won't help to legitimize the sport. Look at the XFL games. A lot of people questioned if they were legit games of if they were fixed. The WWE, in my opinion, has a dubious reputation that can only damage MMA. Be it rampant steriod use or made up "sport" events, there is little that I find legitamate about the WWE.

That being said, I do have respect for some of the talented athletes that work in the WWE. Also, say what you will about Vince McMahon, but that guy knows how to make money.

@ Myles Kilometers : Hong Man Choi is from Korea, so they'll probably give him an insulting nickname like "D.M.Z.".
Myles Kilometers- June 9, 2008 at 2:01 pm
Honestly...if this happens we're like two steps away from finishing moves...three away from storylines.

At least this bodes well for Miragliotta...the UFC will need more refs that are easily distracted and even more easily knocked out only to allow shenanigans to ensue until they regain consciousness and make a bad call based on only seeing the end portion of the tomfoolery. long til Hong Man Choi is signed and renamed something ethnically offensive like "The Great Wall" or "The Big Oriental" or "The x2 Chinaman".
Tito the tit- June 9, 2008 at 1:50 pm
Breaking news...Dana White just announced Brock Lesner and Hulk Hogan will be headling UFC 86.
Blackleg- June 9, 2008 at 1:48 pm
Oh...awesome...nothing could breed respect for the sport like .. a tie in... with 'Pro' Wrasslin'.. jesus.