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Dana White’s Announcement Grows More Mysterious

Dana White seems surprised that people are so interested in his “big [expletive] announcement”. I mean, all he did was talk it up to ESPN, then go on CNBC and deny a bunch of rumors, then change the day altogether and keep telling people how absolutely huge it was. Can’t imagine why that stoked people’s curiosity.

Now White is changing his tune, saying he never really planned to announce it to the media. Even though he told a member of the media about it. Here are his recent comments to The Baltimore Sun:

I’m doing it Tuesday. Let me tell you how out of [expletive deleted] control that thing is. I was talking to ESPN and [the reporter] was talking about competition and I said, ‘Let me tell you what. People have been trying to compete with the UFC for years, even before we bought it. The last big one everyone thought was a big threat … was the IFL. They went public, raised 800-[expletive deleted] million dollars, then they were talking about doing fighter benefits and stuff. They got the first network deal and those other guys weren’t the first on. They got time on 60 Minutes with us when 60 Minutes did their piece on us, and now the IFL is gone. They are [expletive deleted] down, their stock is worth half a cent (Editor’s note: IFLI closed today at $0.02). That’s what we were talking about that day and I said I’m going to make an announcement to my employees that shows everyone exactly where this business is going in the next couple years.

I said I wanted to make the announcement to my employees, so it’s not even like I was making a big announcement to the media. If I was doing that I would’ve had a big news conference and then gone off to London. I wanted to wait until I was back to do it.

It’s a big [expletive deleted] announcement, it’s a big [expletive deleted] deal but I got a lot of other stuff we’re working on right now. It was never anything I said I was going to announce to the media.

So, he told ESPN about an announcement that he didn’t intend to announce to the media? Because that seems…odd. Or stupid. I’m not sure. It’s such a thin line between those two.

(Props: Five Ounces of Pain)

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InfiniteX- June 16, 2008 at 1:53 pm
I find it funny how so many people want to bash Dana, when he has brought us the most successful MMA organization. Most of you wish you could be as skilled in business as he is. Lets not forget, he has a lot of aces up his sleeve.

What if the Zuffa is going public?

www.mmachump.com
Anonymous- June 14, 2008 at 5:51 pm
LOL @ wally
NipGrip- June 14, 2008 at 7:13 am
WWE and UFC joining up somehow.
matt- June 14, 2008 at 1:15 am
cancer is not a punch line asshole
matt- June 14, 2008 at 1:10 am
dana is the john gotti, of the mma world, but dana is smarter, everything we think going to happend he pays million to make happend.
wally- June 13, 2008 at 6:52 pm
"I have cancer" - Dana White
Btard- June 13, 2008 at 5:29 pm
It sounds like he was going to make an announcement and something fell through now he's trying to cover his tracks.
Jeff- June 13, 2008 at 3:28 pm
I think cp hit the nail on the head with that article about Dana's Epic Fail. Saddens me, I live in NY.
mmapr0- June 13, 2008 at 3:27 pm
free hair club for men for all the employees even the women
Boneman- June 13, 2008 at 2:58 pm
I heard Dana is going to start up his old aerobics business again....

In fact, he has moved in with Richard Simmons to really get his hands around this joint venture...
Myles Kilometers- June 13, 2008 at 1:58 pm
I hope his big announcement is that he's pregnant followed promptly by a cro-cop kick to the stomach while wearing doc martins.

Whooooooooooooooooooooo cares?
whaaa?- June 13, 2008 at 1:51 pm
What is everyones fascination with Dana's forbidden closet of mystery?
teachbug- June 13, 2008 at 1:16 pm
I like how you write.
You see the inconsistencies , and you pounce on them.
You know he is talking shit just to cover up his fuck up.
You know what he said before and you know he is trying twist it to where " oh that's not what I meant!"
But it's what you said asshole! (To Dana)
You totally owned him on this.
I especially like the last paragraph: So, he told ESPN about an announcement that he didn’t intend to announce to the media? Because that seems…odd. Or stupid. I’m not sure. It’s such a thin line between those two."

BUSTED!

and kudos's to you...aww hell double kudos's.
Alex- June 13, 2008 at 1:14 pm
You know something? I'm honestly past caring. It's going to be something really fucking underwhelming.

Unless it's healthcare and salaries for fighters, that would be cool. Why else would he bring up the IFL?
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