How weak of a puff-piece B.J. was last night’s “Ultimate Fighting: From Blood Sport to Big Time” special on CNBC? I think this quote says it all:

“At six feet and a chiseled 210 pounds, Dana White looks every bit the ferocious ultimate fighting champion.”

Whaaaaaa? You mean the paunchy, doughy Dana White? That one? Look, we realize you’ve been paid off, but at least try to maintain the illusion of journalistic integriity. This is television — you can’t tell us things that are straight-up contradicted by the images on the screen. FightOpinion has a full recap of the half-assed UFC informercial, so give it look if you’d like to be disgusted even further.

And here’s something I learned today: When you do a Google Image Search for Dana White (no quotes), the first result takes you to SlyBaldGuys.com (“the place where bald guys rule!”). Among the support group message boards and product reviews of balm and wipes, White is featured in a roundup page called “5 Successful Bald Men,” where he shares space with such hairless luminaries as Iron Chef America winner Michael Symon and creepy character actor Jackie Earle Haley. Kind of a low-rent list, if you ask me. They couldn’t find room for Bruce Willis, Neil Strauss and Edward Norton in American History X?