(Will Kimbo kick ass after “Without a Trace”?)
MMA Junkie is reporting that ProElite – the parent company of EliteXC – is set to announce a partnership with CBS to air their events. An agreement has apparently been approved between both parties.
The EliteXC airs on Showtime under EliteXC and ShowXC. As we already stated, EliteXC and Kimbo has had at least something to do with Showtime’s recent spike in subscribers. Showtime is cheaper than dishing out for UFC pay-per-view events every month and you get to see tasteful adults films late at night as a bonus. This rumor is easy to buy into because CBS owns Showtime and has certainly recognized the channel’s cross-over potential to network television – “Dexter” airing on CBS being a recent example. EliteXC: “Street Certified” pulled in a sold-out crowd and pulled in over 500,000 viewers to Showtime. Sure, Kimbo was a major part of that, but other EliteXC shows will reap residuals from him being in their fold. Network execs know that larger-than-life sports personalities draw ratings, so naturally they’d want to be in the Kimbo business.
And with Dana White ruining every chance of getting the UFC on network television – CBS was once the frontrunner to air UFC events – networks have started seeking other organizations to sign up. CBS and EliteXC is by far the marriage with the least hoops to jump through, so we could get this announcement very soon. The events would be broadcast live in prime-time and probably every month.
This could be a very large step and do for MMA what network TV has done for Arena Football…okay, bad example, but you get what I’m saying about the exposure. And I know I probably don’t even have to mention it, but “What Would Kimbo Do?” would be natural fit for CBS’s Saturday morning kid’s programming. Story line ideas now being accepted.