All week Jim Rome of ESPN’s “Rome is Burning” fame – infamy is more like it – has been promoting WEC featherweight champion Urijah Faber as a correspondent for his show later this week. Jim Rome may be one of those dudes that makes you wish you can’t see or hear, but he has been pushing MMA in the past few months. Dana White – and other UFC-ers – have already appeared on his show, and now Rome is employing an MMA fighter as a correspondent who isn’t in the UFC.
Although it makes me throw up a little bit in my mouth, I applaud Jim Rome and his homeboy facial hair. We know the score when it comes to the “Big Boy Media” and their treatment of MMA, so it’s cool to see this. More than I can say for the Los Angeles Times – even though we thought they were coming over to our side. The Times gave a full one sentence and 1″x 1″ picture of UFC 80 as their coverage of the event. For the record, downhill skiing received about 15% of a full page in the sports section, giving a complete rundown of recent skiing events. I just threw up in my mouth again. Efforts to reach the Los Angeles Times for comment on why UFC 80 got no respect have currently failed.
So check out “Rome is Burning” for the rest of the week to see to what extent The California Kid will be used. The show runs nationally on ESPN, Monday thru Friday at 4:30 p.m. ET/1:30 p.m. PT. To whet your appetite for Jim Rome’s abrasive brand of chat, check out the classic vid below when he interviewed Los Angeles Rams QB Jim Everett back when L.A. actually had a football team.