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Fedor Wins Money in Honey Debacle

Fedor Emelianenko has won $1.6 million because of the following video:

A Russian chief of a martial arts agency was nailed for fraud for using publicity rights of Fedor without permission. KoreaTimes has the scoop:

Emelianenko filed the suit early this month over a “shoddy” honey commercial that went on air on Korean cable television featuring his image. The world heavyweight champion sought 1.55 billion won ($1.6 million) in compensation from the president of Korea Sambo Federation and the head of a local apiculture agency whose honey product the commercial promoted.

The 19-second commercial starts with a victorious scene of Emelianenko in a wrestling ring, followed by footage of a bee landing on a yellow rape flower. Then the image of a plain, expressionless Emelianenko returns, as he drinks a bottle of the honey and says ” Seonyu Honey is good.”

In the complaint, his representative said, “Fedor is the sports star who commands the image of being the strongest fighter in the world… The defendants damaged Fedor’s image by producing commercials that do not fit his powerful image and were made with shoddy footage.”

Besides the compensation, his representative asked the advertisers to run an apology in mass-circulation newspapers in South Korea.

Dude, I don’t know about honey, but bees are pretty badass.

(Props to MMAMania)

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