(The Authentic Sports Management Christmas party might be a bit awkward this year if all of the firm’s fighters attend.)
Jen Wenk, the ex-UFC director of public relations announced today that her new firm, StarPR™ Las Vegas, will be taking over the public relations duties for Authentic Sports Management, the agency representing several MMA fighters including UFC light heavyweight champion Jon Jones and number one contender Rashad Evans.
“I am honored to have worked for the UFC and with owners and visionaries Lorenzo J. Fertitta and Dana White for the last six years,” Wenk said via press release. “I only hope to continue my good public relations work in representing this dynamic new management company and many of the organization’s top fighters, including the new UFC Light Heavyweight Champion Jon “Bones” Jones, former UFC champion Rashad Evans and more. “
“The Authentic Sports Management team is thrilled to work with Jen Wenk, as her PR accomplishments at the UFC are unmatched,” said Glenn Robinson, Partner, Authentic Sports Management.
“Jen will now play a lead role in the media and publicity initiatives for Authentic Sports Management and our premier group of fighters.” Added ASM’s Malki Kawa, “After working with Jen on numerous MMA media projects and PR opportunities for the fighters we represent, there was no second thought about adding her to the ASM team. This probably will be one of the smartest moves of my career.”
Although the root of her sudden departure from the UFC is unclear, Wenk, who worked for the promotion for the past six years and handled all of the press for UFC 128 last month set the bar of how events should be organized. She could often be seen in the background of Dana White’s video blogs Wanderlei Silva‘s infamous” target=”_blank” rel=”nofollow”>(and in the middle of Wanderlei Silva’s infamous confrontation with Chael Sonnen) and instructing fighters and the UFC brass when and where they were required to be during press conferences, weigh-ins and media appearances, making things run like clockwork behind the scenes. Prior to working for Zuffa, Wenk split her 10 years in PR between the Executive Chamber of New York, Governor George S. Pataki’s office and CBS Corp.
Former WEC PR manager Dave Scholler was named by Zuffa as Wenk’s successor.