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Gary Shaw Doesn’t See This Affliction/Golden Boy Thing Working Out, Blames MMA Fan “Cult”

(Still waiting on that Affliction tracksuit.)

Former Elite XC honcho Gary Shaw dropped by Steve Cofield’s radio show to discuss the Affliction/Golden Boy partnership — something he is actually uniquely qualified to do as one of the few people who has experience promoting boxing and MMA with varying levels of success. His forecast for the partnership’s chances was grim, to say the least, and he doesn’t think much of Affliction’s plan to get into the boxing apparel biz, either:

Golden Boy’s doing a very good job in boxing. There’s nobody there who knows MMA. …I don’t think it’s going to work out… They’re talking about Affliction doing all the boxing gear, and I was looking around the room while they were doing the press conference, there wasn’t one person in the whole press conference wearing anything of a shirt, hat, or pants, having to do with boxing. And if you go to an MMA event, it’s a lifestyle, everybody’s in MMA clothing. And I think it’s going to be a lesson to both. I think they’re in for some surprises.

I don’t think they can build the market. I think it’s a good t-shirt. I love their line. I like all their MMA stuff. But boxing people, they come to an event, it’s not a lifestyle. The next day they’re not training. A lot of people in MMA train. It’s a cult, it’s a lifestyle, it’s different. They’ll learn.

If you’re wondering whether Gary Shaw’s doom and gloom attitude regarding the “cult” of MMA might be due in part to his failed attempts at trying to get them to believe any manner of bullshit, you just may be on to something. The frosty reception he got from fans, journalists, and other promoters seems to have had a lasting effect on Shaw’s fragile psyche:

The MMA fans are unforgiving. It took me close to two years to learn that, from being called a fat slob to a washed up promoter or whatever, and the lifestyle of MMA is unforgiving. They don’t want crossovers. If you’re the new guy on the block they want to say, ‘Boxing’s dead so now you want to come over to our side of the street.’ It reminds me of gangs and colors. I just don’t think mixing boxing and MMA fights on the same card is going to be successful because MMA fans are going to boycott it and boxing fans have no interest in MMA.

I like both, I really do. I like MMA. I’m proud of what I did with Kimbo and Gina Carano and Nick Diaz. I’m an expert in boxing. I’m not an expert in MMA. I think boxing fans are more susceptible to allowing MMA than MMA fans are to boxing. I don’t know why.

There are two points worth making here: 1) Wait a minute, Gary Shaw, the man who called Kimbo Slice the sport’s best heavyweight striker, is not an expert in MMA? Get the fuck out of town. 2) MMA fans are an unforgiving, often negative, and at times overprotective bunch. This is true. But Shaw doesn’t seem interested in why it’s true.

Because of the way MMA has been stereotyped and criticized in its past, fans of the sport are used to adopting the role of advocate. They are frightened of the prospect that something — a promoter who tries to pass a streetfighter off as an MMA great despite his obvious inexperience, for example — might once again bring down the ire of the politicians and the mainstream news media and erase all the advances the sport has made. In that regard MMA fans are different than other sports fans, and more sensitive towards things they deem as being bad for the sport.

Shaw’s sour grapes-type attitude about the MMA crowd is understandable, given his experiences with them, but the blame is misplaced. Right now he sounds eerily similar to the CEO’s of other failed MMA organizations who have taken to blaming the fans rather than improving their product.

Cagepotato Comments

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Imbecile- September 15, 2008 at 6:53 pm
That was the most sense I have heard Gary Shaw make - ever!

That being said, he is such a douchebag that in principle, I can't agree with anything he said. Fuck him!

I do, however, think that it is high time that Affliction created a skull adorned track suit.
Fedor HATES this DVD!!!- September 15, 2008 at 5:31 pm
Gary Shaw's so pathetic and full of it.
Narcisist- September 15, 2008 at 4:47 am
I love your writing you don't hold your tongue for shit
vv- September 15, 2008 at 4:18 am
Jonas, iunno about that one. I'll agree a lot of mma fans aren't into boxing, but I am into both sports and actually participate in boxing. I like MMA more, but havent been doing anything like that for about 2 years. Not anyone can just throw punches, boxing and mma are in a total different league. Put the best striker in say the UFC in a boxing rules match against a great boxer and they will get dominated. No doubt. It isnt just throwing punches in boxing. That's just an ignorant statement. Houstan Alexander is an exciting fighter but put him in the ring against a mediocre boxer and he'll get handled. He swings and throws his hands down. Love the guy tho, exciting fighter. There are a couple epic boxing matches as well over the years, hell just look at the 3 Gatti vs. Ward fights for example.
Old, Bald and Irish- September 15, 2008 at 1:40 am
Leave it to the brilliant "Kim Couture is a cunt" to sum up the Shaw boys.

You're right. Gary and his "trust fund kid" can go get fucked the ass.

God bless you K.C.I.A.C.!

I'd vote for you before I'd vote for McCain or Obama.
Kim Couture is a cunt- September 15, 2008 at 12:22 am
He actually sounded alright there, now that said, he is a fat slimy lying prick that looks best ruining boxing. Him and his trust fund kid can go get fucked.
Jonas- September 14, 2008 at 11:30 pm
Well I for one could understand the fans for boycotting a boxing match at a MMA and Boxing event due to the fact that MMA fans just dont wanna see boxing. We want to see the unexpected so to say. Leglocks , armbars , slams and so on... I mean anyone can throw punches, just look at Houston : D
NealTaflinger- September 14, 2008 at 10:35 pm
Good stuff. I think it's a big step for these guys to say, "you can't make money off of these people without understanding them."
Patrick- September 14, 2008 at 10:28 pm
He's not completely full of shit this time, at least, in reference to the boxing clothing line.
There doesn't seem to be much (if any) market for boxing apparel.
There isn't really a boxing "style" or "image" like there is with MMA.

BUT THEN....he says "...boxing fans have no interest in MMA".
And then goes on to say "I think boxing fans are more susceptible to allowing MMA than MMA fans are to boxing."
big gay matt- September 14, 2008 at 9:40 pm
i'd hit it.
Old, Bald and Irish- September 14, 2008 at 9:34 pm
"Still waiting on that Affliction tracksuit"

LOL!, really...I did!
Markdog- September 14, 2008 at 9:25 pm
Now that's a million dollar smile! How's the prostate, Gary?

BTW, 1) was funny as hell!!
Derekrva- September 14, 2008 at 9:20 pm
Gary Shaw = Big Fat Bernie Gale from the movie Safe Men...Netflix it, you won't be sorry.