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Get Ready To Be Counter-Programmed, Affliction

(‘Little Wanderlei and I are ready to do our duty for Mr. Dana White.’)

If there’s one thing we’ve learned about the UFC, it’s that if you invited them to your birthday party and they didn’t like you, they wouldn’t just not show up. They’d throw their own damn party on the same damn night, and it would have a petting zoo and “Rampage” Jackson would make balloon animals and even your closest friends would be tempted to go check it out. It ain’t nice, but that’s just how the UFC do.

They employed this strategy against Elite XC with their ‘Ultimate Iceman’ special on Spike TV, hoping to steal a few viewers. Apparently they’ve decided that simply repackaging old fights isn’t enough, so they’re taking their counter-programming efforts to a whole new level to try and stop Affliction in its tracks.

Sherdog reports that the UFC is trying to put together a live event on July 19, the same night as Affliction’s MMA debut, and they plan to offer it free on Spike. Both Wanderlei Silva and Brandon Vera have been approached about fighting on it, possibly against each other.

Heavyweight prospect Cain Velasquez has also been approached about fighting on the show, according to MMA Mania.

This means the UFC is trying to put together a show on about five weeks notice, which isn’t easy, all just to screw with Affliction. Of course, they’ll probably also have it in Las Vegas, where maybe they can steal some would-be ticket buyers from southern California. Affliction almost has to feel pleased that the UFC hates them this much already.

Maybe in the future this will become a yardstick by which to measure how seriously the UFC takes a competitor. If they throw together a last-minute live show to rival yours, then you’ve got them a little worried. If you’re only kind of on their radar, they’ll settle for a Spike TV highlight show of some kind. ‘Ultimate Iceman’ means you’ve got their attention. ‘Ultimate Koscheck’ however, means you’re really a nobody.


Cagepotato Comments

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sol- June 15, 2008 at 7:21 pm
gotta agree with Boiling Tater, i mean rampage, chuck, gsp and randy are all affliction sponsored, seeing Affliction stick them in the front row and on camera as middle finger to the UFC is a likely occurrence.

@ lolwut, totally agree :P
Boiling Tater- June 15, 2008 at 2:03 pm
What would be most interesting is for the "U" fighters to attend the "A" event in support of the the "A" fighters as a showing of fighter solidarity and to boost the general fighters' interests; a Fighters' Coalition, of sorts.

A rising tide lifts all boats...

Oh, and "lolwut," no need to steal cause anything worth seeing from any venue will likely be posted here... or for the NY Gov. hear...
lolwut- June 15, 2008 at 1:56 pm
Im watching the ufc one cause its free! and then ill steal the affliction one cause thats what you do.
Shrinking Tater- June 15, 2008 at 1:54 pm

L Grant had the same thought. I'll follow my own advice and read before posting from now on.
Boiling Tater- June 15, 2008 at 1:52 pm
An obvious sign of insecurity. It would be far wiser for "U" to let the "A" event go off as planned, gather the data, maybe learn something, wait to see if a second event will happen, and THEN make a counter measure.

With the collective experience of the fighters on "A" card, at this point the only counter measure that might make a dent would be Couture vs. Nog.
NealTaflinger- June 15, 2008 at 1:32 pm
Why all the hubbub about counter-programming? It's as if TUF1 was the first television show ya'll ever watched. It's common practice.
ksgbobo- June 15, 2008 at 1:17 pm Im going to miss doufus Sylvia getting his skull caved in!
L Grant- June 15, 2008 at 12:31 pm
If Vera and Wanderlei fight each other, I'm going to have a hard time deciding which event to watch. So far, there are very few fights the UFC can put on that will sway me from watching the Affliction show. Unless of course they can convince Randy to come back and fight Nog. (Not gonna happen, but it would trump just about ANY other imaginable fight out there).

Ultimate Koschek. Hilarious!
Jeff- June 15, 2008 at 12:30 pm
'ultimate koscheck" I've been awake for 1 minute and I'm already laughing my ass off, thank you CP.
No1Dad- June 15, 2008 at 12:22 pm
"Maybe in the future this will become a yardstick by which to measure how seriously the UFC takes a competitor."

My thoughts exactly. What an insult this is to Elite XC! Anyway, I ain't complainin.
Jemaleddin- June 15, 2008 at 12:12 pm
Am I supposed to be upset about this? As a guy who owns enough TiVos to record 4 things while watching a 5th, I'd like to see more of this sort of infighting.