The first time I ever got drunk it was thanks to Mickey’s Fine Malt Liquor. At the time I was fifteen and didn’t know that the phrase “Fine Malt Liquor” made no sense at all. Some friends and I got the big mouth bottles and drank them as fast as we could in the vacant lot behind the supermarket. Needless to say, we soon threw up and had horrible headaches, but the point was we did it. The fact that it was awful only made us feel more like men, which of course we weren’t. It wasn’t until a few months later when I saw a homeless man drinking a forty of Mickey’s in the street while holding his pants up with his free hand that I realized maybe we had been using the wrong metric by which to gauge our manhood.
Mickey’s lost me as a customer back then, but that doesn’t mean they’re giving up. They’ve apparently decided to go the Coors Light route, and instead of investing money into coming up with a better product they’re simply going to do weird stuff to the container. The newest weird thing: putting Tito Ortiz on their limited edition cans.
There’s something that’s just too perfect about seeing Ortiz hook up with Mickey’s. They were both once beloved by the UFC until the organization found something better, and they’re both responsible for regrettable pregnancies. Too far?