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IFL Still Looking For Buyers, But Doing World’s Worst Sales Job

(Make an offer, but ring announcer Tim Hughes comes as part of the set.)

Even though the IFL has filed for bankruptcy and their best fighters have all signed on with other organizations, they are apparently still looking for a buyer who wants their video library badly enough to pay for it. Jay Larkin told Sherdog that when the UFC used some of their footage to hype former IFL fighters who had signed on with Zuffa, it wasn’t because the UFC had paid for the video, it was because the IFL was just “helping out.” It’s the least they could do, after all the help the UFC did for them.

But check Jay Larkin’s sales pitch when it comes to the IFL:

“You don’t always know what you got till it’s gone. There’s a lot of lessons to be learned,” said Larkin, a longtime boxing programming executive with Showtime. “One of the things I tried to do was do it in a more professional manner. The bottom line is, I feel MMA is a one-organization industry. I think UFC has done a spectacular job of branding, and UFC has become synonymous with MMA. And there’s a couple of hangers-on now. Wall Street’s having a hard time right now. I’d like to see MMA flourish but I’m very skeptical.”

In other words, please buy this stuff, but if you’re anyone other than the UFC, you’ll just be wasting your money.

I once went to Sears to buy a power drill and the stoned college kid working there responded to every one of my questions about various drills by telling me all the bad things about them, finally concluding that the one they had on sale “just generally kind of sucks.” I did not buy a drill that day. As sales strategies go, pessimism and ennui rank somewhere near the bottom. Larkin would do well to keep that in mind.

Cagepotato Comments

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clyde- September 19, 2008 at 11:42 pm
I would pick some up just in case the ufc buys it and gos public, pick up a few thousand shares you would wast more money in your gas tank in a weekend of drinking
Bill C.- September 19, 2008 at 5:40 am
I'll buy the video library.
thekendoll- September 18, 2008 at 5:45 pm
I'm pretty sure I saw IFL ring girl Em in the crowd at Fight Night.
cashmoney- September 18, 2008 at 5:35 pm
At $.0075 a share, doesn't $50 pretty much make you the majority share holder?
Dana White- September 18, 2008 at 5:24 pm
Mr Zunk1,

Yes, invest your life savings in this stock. Once you invest every cent you have, let me know and I will buy the IFL.


zunk1- September 18, 2008 at 4:55 pm
i've been following the stock and thinking of getting in, cause i just assume with the amount of footage ifl has and the sale price it's going for, it just seems like ufc has to buy it right? the stock is at .0075$ a share. anyone have any thoughts? will the ufc buy it?