Even though the IFL has filed for bankruptcy and their best fighters have all signed on with other organizations, they are apparently still looking for a buyer who wants their video library badly enough to pay for it. Jay Larkin told Sherdog that when the UFC used some of their footage to hype former IFL fighters who had signed on with Zuffa, it wasn’t because the UFC had paid for the video, it was because the IFL was just “helping out.” It’s the least they could do, after all the help the UFC did for them.
But check Jay Larkin’s sales pitch when it comes to the IFL:
“You don’t always know what you got till it’s gone. There’s a lot of lessons to be learned,” said Larkin, a longtime boxing programming executive with Showtime. “One of the things I tried to do was do it in a more professional manner. The bottom line is, I feel MMA is a one-organization industry. I think UFC has done a spectacular job of branding, and UFC has become synonymous with MMA. And there’s a couple of hangers-on now. Wall Street’s having a hard time right now. I’d like to see MMA flourish but I’m very skeptical.”
In other words, please buy this stuff, but if you’re anyone other than the UFC, you’ll just be wasting your money.
I once went to Sears to buy a power drill and the stoned college kid working there responded to every one of my questions about various drills by telling me all the bad things about them, finally concluding that the one they had on sale “just generally kind of sucks.” I did not buy a drill that day. As sales strategies go, pessimism and ennui rank somewhere near the bottom. Larkin would do well to keep that in mind.