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Is Matt Lindland Paranoid, Or The Only Sane Man Left On Earth?


(Painting your nickname on your gloves? Okay, that is pretty cool)

Matt Lindland is known as a man with some strong opinions. He’s also known as a man who loves to voice them even when silence might be the better option. This is just one more reason why he’s a good guy to have in the MMA scene.

But Lindland doesn’t necessarily feel the same way about us, the MMA media. In an interview with Sam Caplan on Five Ounces of Pain, he had these sharp words for those of us who write stuff about MMA on the internets:

The MMA media almost always agrees with whatever Dana [White] says. There’s a lot of media out there that just cow tow to him so that they can get their credentials, or whatever. The MMA media is not journalistically prudent. They don’t do much research; they’re lazy. They don’t do their own stories. They go out and take stories from other people and make up their own. I don’t have a lot of respect for too many people in the media and the MMA media industry. They pretty much promote Dana White.

I’m not going to point out that most of the MMA media exists in the form of websites and most of those websites do not get press credentials to UFC events. I’m also not going to point out that Dana White is often the favorite target for MMA websites and as a result often takes a lot of really personal, really undue (and some totally due) criticism. No, I won’t point out any of that, because that’s not the kind of guy I am.

But I will point out that Lindland’s comment about the MMA media being lazy and not coming up with their own stories appeared on MMA website Five Ounces of Pain, right above a story linking to some news that Sherdog broke earlier in the day.

My point is that yes, we do often write stories about the stories other people have written. I’m doing it right now. We all do it. So does every newspaper in America. Would the better idea be to ignore interesting news just because we weren’t the first ones to report it?

But wait, the conspiracy that Lindland has identified reaches deeper than just the lazy MMA media:

And even outside of MMA, honestly, I’ve had major publications want to do stories on me (and) when Dana White finds out they want to write about a legitimate athlete who is a world and Olympic-caliber medalist that is now fighting MMA, he’ll get in there and make sure that if they want to get credentials to anymore shows or they want access to any UFC fighters that they don’t do an article about me. (Laughs) Me, I’m not really impressed with the MMA media or the media in general.

There you have it. Matt Lindland? Not impressed with the media. Any of it. The lack of Matt Lindland-related articles proves that there are serious deficiencies in their methods.

It’s funny, though. Lindland seems to have no problem using these same media outlets to drum up support — especially the financial kind — for his current political campaign, which is exactly what he does in the first third of his interview with Caplan. Maybe someone should tell him that if he’s going to run for public office he should learn to play nice with the media, especially the media willing to give him some coverage.

I’m not going to point out which type of media that might be. That’s not the kind of guy I am.

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TEMPLE- April 30, 2008 at 7:07 pm
Instead of subjecting us to his rants, why can't The Law just knock himself out again? That was funny. He should start a PR firm with Mark Kerr.
RealDrew- April 30, 2008 at 3:05 pm
The UFC needs to wise up a little. They don't have to pass out credential to every Joe blogger that starts up a website, but unfortunately for the UFC, they need the media AND bloggers to reach the masses. Since the mainstream media is either too snooty or too stupid to give MMA the coverage it deserves the job is left up to the loyal fan/blogger to get the message out.
Boner- April 30, 2008 at 2:03 pm
Whoa, lots of really long reads here. I don't think my attention span can handle it.
Joe Son- April 30, 2008 at 12:23 pm
It's weird how people discredit bloggers just because their writing is on the internet and not in print. Even the term "blogger" seems amateurish. But when I think about, the internet is where I go to read about most things I'm interested in, especially MMA. You can't read about it in the newspaper. I can't remember the last time I bought a sports magazine. Ask yourself, who reaches more people, someone who writes for a fairly popular website that can be seen anywhere in the world, or a columnist for some newspaper in Seattle?

And yeah, the UFC doesn't have to give press passes to anyone they don't want to, but why wouldn't they want to? The coverage only helps them, even when it's negative. While many of us love to complain about various UFC shit, we also watch all the pay-per-views. If we weren't loyal fans to begin with, we wouldn't be on a site like this one arguing about it.
seaswell- April 30, 2008 at 11:46 am
i think blogging is especially important for MMA coverage for three reasons 1) it's a relatively new sport - arguably the first big sport that came to popularity after we figured out this internet stuff 2) it's taken the big sports outlets like ESPN and SI a long, long time to give attention to the sport because it's controversial and 3) since much of the sport is lorded over by a single company right now, we need to go to the grassroots to get real stories that haven't been spun. It makes sense to me.

I mean, SI is *just* launching their MMA section this week.

as for lindland, he's crazy.
grant- April 30, 2008 at 7:00 am
the ufc wont attend to the needs of bloggers because they are generally very biased, and not in a bad way. but with a big, easy-target organization, they have to be wise with whom they publicly ally themselves, since their associates are a reflection of the organization itself. sort of like, if you want to evaluate a person, look at the friends they keep. people tend to flock together. so, sorry bloggers, but you have a different, though equally valued role to play.

oh and to the James vs. Sunny case above, james' "needs to" doesnt mean "have to," so you, dear Sunny, made a false assumption to rest your statements on.
Anonymous- April 30, 2008 at 4:10 am
He's generalizing too much. There are guys out there who bow to everything Dana does, there are those who shit on everything Dana does, and there are those inbetween who live in reality and know that no one is ever completely right or completely wrong all of the time. Lindland needs to realize a few things: one is that the "MMA media" is basically his sole source of promotion at this point so he shouldn't be bashing his meal ticket and two, if he really wants to cement himself as a serious star in this sport then he needs to put personal grudges behind him and sign in the UFC. I don't believe for one second that the UFC wouldn't pick him up again. I look at Lindland like I did Bret Hart for years. Bret was a guy who had a serious and legitimate gripe with his former employer and had such a high level of pride that most of us lack that he wouldn't budge from his principles and vowed to never return. While his gripe may have been legitimate, looking back Bret Hart was the guy with all the talent int he world who could have been that much huger if he put the past behind him, let bygones be bygones, and made the right decision for his career. Matt Lindland is in the same boat. Matt, I don't care about your personal problems with Dana and the UFC. I need you to suck it up, say "Hey, you guys have pissed me off many times but I'll do business with you because it's the right thing for my career and for the sport." Lindland vs Silva? Yessir, sign me up for that one.
knightrida- April 30, 2008 at 3:18 am
Good commentary CP and good response The Chick. Lindland is biting the hand the he'll eventually need to feed from, and if it werent for internet coverage, MMA would be years behind where it is now. I have yet to see any MMA coverage in any newpaper and most magazine articles are either about Dana or the Mario Brothers and their HUUUUGE success. Only on the internets (lol) can you find real opinions and facts.
Sunny- April 30, 2008 at 3:15 am
You're taking that completely out of context. Fuck it, you're right, im wrong. Keep on blogging, you're doing great work.
DS- April 30, 2008 at 3:14 am
I just think you shouldnt whine about shit that you can’t change, and just roll with the punches.

If only everyone would follow such great advice, we wouldn't have those damn women voting, we wouldn't have wasted all that time fighting Hitler, and we'd have save bundle on farm equipment since African-Americans would still be slaves.

Ah yes... if only we could all learn to roll with the punches.
Sunny- April 30, 2008 at 3:05 am
I mean, you dont have to get a real job.... I just think you shouldnt whine about shit that you can't change, and just roll with the punches. I apologise for any offence you may have felt
Sunny- April 30, 2008 at 3:04 am
Whoah.... Relax dude, im not trying to offend you personally. I'm simply saying, no, the UFC doesnt have to give anyone anything that they dont want to. That includes press passes to bloggers. I never said they dont deserve them, i said that the UFC doesnt have to give them up. Secondly, a lot of people follow their passions and whatever it is that they love, but if its not enough money, then get a real job....on the side?
the chick- April 30, 2008 at 2:38 am
Yeah! Get a real job! You're not the media! Only people who write for newspapers (that generally don't cover MMA) are the media! Is that you, Sunny, or Buzz Bissinger?

Seriously, why are the hatred for sports blogs in the past few days? Does Lindland, a definite pioneer of the sport, not understand that if it weren't for internet coverage of MMA, there would be very little coverage, if any at all? I guess until you do it, it's hard to know how tough it is to write a blog, and it's quite often for little or no money. You do it because you love writing and the sport that you're covering. My little corner of the internet isn't hugely popular, but I do it because I love writing about a sport that I love. I would think that Lindland would appreciate how the blogosphere instead of bitching about us (and I include myself in that us VERY loosely.) Of course, this is Lindland. Thinking isn't always his forte.
Sunny- April 30, 2008 at 2:05 am
No it doesn't. Get a real job. Do your business cards actually say "professional blogger on them?"
James- April 29, 2008 at 10:52 pm
Good read, UFC needs to start giving press passes to bloggers.
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