I think we could accurately describe this video as a solid idea that needed a little more planning. As much as I like the concept of the MMA community shaming Gary Shaw into putting Kimbo Slice up against quality opponents, just pointing out the obvious about Kimbo and then tearing a copy of ESPN the Magazine in half isn’t really going to get it done. I also have my doubts about whether or not Gary Shaw can be shamed. It’s going to take a real team effort from the entire MMA world to do it.

So rather than simply criticize, I think we should offer Jeff Monson some notes to make his second effort a little stronger. Let’s try and keep it constructive. I’ll go first.

- Jeff, I like that you opted not to wear a shirt in order to show off your tattoos and that you used those UFC posters as a backdrop, but I just feel like there’s something missing right now.

Maybe you could hold the magazine up to your face and mock Kimbo’s voice a little before ripping the thing in half. Or you could come up with a stupid nickname for him and then you could keep referring to him that way throughout the video. I think that would really amp up the emotional resonance.

Other thoughts?