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Joe Rogan Knows What’s Up; Says He Wishes the UFC Would Co-Promote to Make the Best Match-ups Possible

(Video courtesy YouTube/

In a segment he recorded with K-1 and HDNet commentator, Michael "The Voice" Schiavello for his podcast last week, UFC color analyst, Joe Rogan gave his thoughts on the UFC partnering with other organizations to bring fans the best fights possible.

From a business perspective, Rogan says he can’t see it happening, but from a fan perspective, he says he wishes his employer would just periodically forget about the competition and money for the sake of the sport.

"That’s a big problem to me that there’s all of these organizations. If there was just the UFC, Alistair would fight Brock. But Alistair would not have gotten to become Alistair if it wasn’t for fighting in all of these other organizations. There’s not enough fights in the UFC. There’s not enough shows. There’s only so many shows," Rogan explained. "We need other organizations. I just wish they could fucking figure out a way to work it out so they could get to fight each other. For one night. The problem is, it would have to be..The problem is the UFC is such a much bigger name and they’re worth so much more money and it would lend respectability to Strikeforce and like build up the enemy. You couldn’t really do it, unfortunately, business-wise, but FUUUCK!"

On a totally unrelated note, did anyone else notice Joe dance around Schiavello’s suggestion that they could commentate together if a co-promoted show happened?

When you think about it, this wouldn’t be the first time the UFC has allowed its fighters to compete in other organizations. Remember when UFC leant Chuck Liddell to PRIDE to prove which organization had the best fighters?

PRIDE was supposed to repay the favor by loaning the UFC Wanderlei Silva to fight Liddell (remember the "I want to fuck Chuck" Octagon staredown incident?) but Zuffa had to buy the promotion to make the fight happen.

Maybe that’s why Dana is reluctant to make any compromises to make the best fights possible. 

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JaredB- October 12, 2010 at 1:17 pm
Gegard Mousasi, along with Nick Diaz, Josh Thomson, and a number of other promising fighters have completely stalled their careers by fighting for Strikeforce and DREAM instead of going where the competition is. Mousasi for some ungodly reason has a 7 fight deal with Strikeforce, although he hasn't fought there since April where he allowed himself to get laid on without attempting any submissions (Yeah, he was destroying King Mo from the bottom, but judges only see the top control). Since then he beat a Jake O'Brien who missed weight by ten pounds and had tons of trouble with Mizuno, a natural middleweight. His value has completely died and he looks uninspired. Remember when he was considered the most exciting fighter not signed by the UFC and the guy who would beat Anderson Silva some day? Fighting for Strikeforce and DREAM has meant easy fights for them has meant lackadaisical training and eventually poor performances.
JaredB- October 12, 2010 at 1:11 pm
I stand by my statement about Fedor Emelianenko. Alistair Overeem, Bigfoot Silva, and Shane Del Rosario all have a shot at the upper echelon of the UFC some day. Not Fedor, he has beat two names in his career, Nogueira and Cro Cop, he hasn't had a competitive fight in five years. He has a bullshit reputation built off beating up pro wrestlers and judokas who had no business in the PRIDE ring.
Anzus- October 12, 2010 at 4:59 am
well said, Dagnut
Dagnut- October 12, 2010 at 4:45 am
I don't see why people have such a problem with strike force? Especially this's such a American mindset...there always has to be a rival.. that's totally understandable with sports teams....but with companies? madness Chevy V Ford, Coke V Pepsi, Microsoft V apple.... why can't 2 companies exist side by side? the market place is huge Strike don't schedule against UFC , the UFC president actively denigrates strike force but to what end?
Dana Whites a fame hungry megalomaniac and IMO he is more of a hindrance to the growth of the sport than anything else.
You have to remember its UFC that demands exclusive contracts not anyone else.
Anzus- October 12, 2010 at 4:36 am
@ccman: Taxation is a euphemism for "spread the wealth" (your exact terminology). Paying tax is more then just an exchange for services provided by the government - it allows the existence of the government in the first place. Going by your definition of taxation we'd have the option of not paying for services we haven't used - this clearly is not the case. Ayn Rand? Come on now, be honest, you only heard of her after Glenn Beck told you to go out and read her.

@Jaredb: The cross promotion between Dream and Strikeforce gave us the Melendez vs. Aoki fight - before we knew the lopsided result, this was, for me anyway, a pretty exciting match up and Gegard Mousasi would probably still be relatively obscure if it werent for M1's cross promotion with Strikeforce and his double header with Fedor. I'm gonna go with the old cliche here, but as a fan of MMA I just want to see the best fights possible - if this means cross promotion, then so be it. I'm not losing or making any money, I just want to be entertained.

ccman- October 12, 2010 at 12:52 am
@ bill and Anzus. Dougebag would be not realizing a RICH person who built a company is exactly who pays you.... unless you are self employed or ever built a company, but then you would already know this. Taxation is paying for needed services from govt. not handing a competitor the means to catch you. if this is still to difficult for you I would refer you to Ayn Rand for reading, if you can in fact read. Otherwise enjoy those clifford pictures... hehe, he sat on a house.

@ MikeR. Fedor has ducked what is now the UFC upper Echelon. Strong, Big, Athletic, wrestlers. He will fight any one of the above, avoids any combination. If he wanted to actually compete and not build a company (Damn these rich guys) he would never have signed with SF, nevermind resigned, though i think his options disappeared. Even that said, I still half believe he gave the fight to Werdum. Worst showing ever for Fedor, practically handed him the Sub. Methinks the pressure of being the only horse in a stable got to him. Hopefully a committed Fedor will come out of it. otherwise end of an era, cuz no way anyone convinces me Werdum is actually that good out of nowhere.
Peetee- October 11, 2010 at 11:10 pm
Rogan brings out the 12 year old in everyone he meets. If they commentated fights together it would be all wow, pow and fuck, fuck, fucking, fuck...
fatbellyfrank- October 11, 2010 at 9:57 pm
^^ Wow, he did say that, he really did say it, put it in print and everything, HEY EVERYONE, come and have a look at what this JaredB said about Fedor, reckons he cant fight and hasn't got any fans.
That is one fucken stupid statement, or two really
Mike Russell- October 11, 2010 at 9:50 pm
Did you really just say that Fedor couldn't hang with the upper echelon of UFC heavyweights? 
JaredB- October 11, 2010 at 8:45 pm
Co-promotion is a fucking stupid idea. Strikeforce has promoted with M-1 Global for a year and been able to put on *ZERO* Fedor Emlianenko fights that interest anyone, and only managed to get him in the cage twice, including one occasion where he looked doughy and tapped in one minute. And they're hardly likely to do Alvarez vs. Melendez because of the strong chance that Alvarez would throttle their highly overranked golden boy.

90% of the people who fight in Strikeforce, including Fedor Emelianenko and Dan Henderson, are there because they can't cut it in the upper echelon of the UFC and the fan interest isn't really there in them.
Anzus- October 11, 2010 at 7:08 pm
@ccman: you've just described taxation. If we all shared your mentality there wouldn't be public schools, public hospitals, public roads or any other kind of vital public infrastructure let alone a properly functioning society.


Dana and Zuffa need to lighten the fuck up, especially if they want to create a significant Asian and in particular, Chinese market. The UFC will need to develop a Yao Ming of MMA in order to do this (from what I gather basketball is pretty huge in China mostly due to the fact that one of their own is playing in the world's premier league). This will most likely require partnerships with Chinese based MMA organizations who have the ability to recruit locals who can then go on to be developed by the UFC in the US. All of this will seemingly require more flexibility on behalf of the UFC and the way it operates with competing MMA organizations.

Bill Jackson- October 11, 2010 at 7:06 pm
ccman... I don't know where to begin. Calling you a douchebag would be a start, but I know the more I say, the more you will as well. So...
fatbellyfrank- October 11, 2010 at 6:51 pm
I'd like to see a divisional system eg UFC is the A league, SF, Bellator WEC are the stepping stones, all based on merit and win/loss records so we truly see the best of the best, however , while they are all seperate entities with their own business plans and business models its never gonna happen.
I'd love to see an overarching MMA commision or something along those lines make fights, so guys like Reem and Fedor have to fight the UFC guys or lose their rankings/Titles.
The fight I'd really love to see is Reem v Lesnar, that would settle some arguments IMO
itsgalf- October 11, 2010 at 4:37 pm

Yeah, it seems Schiavello is saying 'fuck' just for the hell of it.
ccman- October 11, 2010 at 3:24 pm
Anytime i hear "they are rich already" or even worse "rich enough" i just want the person typing to donate every penny to whatever and start over..... better, tell their family to deal with it as they spread the wealth. I promise bread as soon as my soul is clear.

NinjaNerd8- October 11, 2010 at 3:22 pm

First of all "real success" is not necessarily just coming to the UFC and nothing else. Second, most of the Pride guys never learned to "fight American," as Gomi would put it. Now that Gomi has, he's become the first man ever to finish Tyson Griffin and he did it via brutal KO.
NinjaNerd8- October 11, 2010 at 3:13 pm
The UFC is the biggest organization. They should probably just stop being greedy about it. Dana and the Fertitas are rich already, so what if in 5 years they're not the biggest by 1000 miles. They'll lose at least part of their market share over the next 10 to other promotions anyway. People are learning about the sport and learning that the UFC isn't the only promotion out there. The UFC can't be EVERYONE's preference.

I'm not a UFC hater, I just want to see some awesome fights before the fighters in question die of old age. This is getting ridiculous.
ccman- October 11, 2010 at 3:13 pm
A. Overeem would be OWNED by Lesner, and i am no Lesner fan.
B. Carwin would have the same result.
B1. Velazquez would still be skull fucking him if it happened in Feb.
C. Cross promote with the 'these things happen the octagon" company is the worst idea ever. if you can not control your commentators WTF will you do then?
D. not bringing in Gus 'I have zero clue' Johnson was the only reason SF finally had a decent TV show, even though they still could not sell out an arena in their home town and even Compustrike failed... by association.
E. GSP would make Diaz look like a prison Bitch which would make him feel closer to the father his mother can't remember and show what happens the second SF lawyers quit bailing him out, at the same time. i say do it. Make Nate wear Panties also. Yes they can be stoned.
F. if we have not learned anything from the Pride people (an actual competitor for the UFC, not a shadow yipping like the little dog in tom and jerry cartoons.) that the talent is STILL in the UFC. SF, Cage rage, Bellator... can make fun shows, they are 2nd tier in every sense of the word... who from pride had REAL success? Rua............ yeah im stuck too.
Swedish- October 11, 2010 at 1:28 pm
the small remaining group of good fighters should all leave SF / dream and join the UFC. That way we would get the best fighting the best.

This is getting stupid.
DazedNConfused- October 11, 2010 at 1:13 pm
Oh and Joe Rogan saying he's smoked weed with many UFC champions.

Sometimes I wonder how he gets away with saying some of the shit he does lol. It's almost like conflicts of interest. Over, and over.

But I love it haha. Helps you get to know the fighters and organization past the business side.
DazedNConfused- October 11, 2010 at 1:11 pm
Yeah it's not like Overeem got destroyed and Badr Hari is one badass motherfucker in his own right haha.

I'd love to see The Voice and Joe commentate together, maybe for a Lesner/Overeem superfight. But I think Israel and the Palestinians have a better chance of getting along happily ever after before that would happen.

I do see Overeem joining the UFC in late 2011 though. Fedor hopefully could get atleast one fight in the UFC as well, but again, slim chances.

Overall great video and funny commentating. There are more parts to this talking about much more, like weed, Japan, etc.
steampunk22- October 11, 2010 at 12:50 pm

That was also under K-1 rules, not an MMA bout. Fight was ended due to "knockdown" even though Overeem technically never hit the mat the last time. I'm not disputing the result of the fight, Badr totally won. I'm just saying its not like Overeem got totally destroyed or anything.
J-Dog- October 11, 2010 at 12:34 pm
Some filthy fucking mouths on those two....
Art Vanderley Silva- October 11, 2010 at 12:29 pm
I'm a fan of both of them but I think if they both called fights together that would be a horrible combo, there would be way too much hyperbole yelling.

Also, as much as Overeem seems like an unstoppable force now that his body looks like a barrel of snakes, am I the only one that remembers what append when he took on Badr Hari in '09?
El Guapo- October 11, 2010 at 12:09 pm
"Joe Rogan, I like rocks."

It's common sense. But it's definitely good to here Rogan speak up. Seems like nobody criticizes Dana Fkn White even though he's as much as fault for these superfights not happening as anybody else. All you hear is "M-1 this" and "Strikefarce that", as if whatever Dana says is the absolute truth. B please.