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Jon Jones Has Signed Global Deal With Nike


(“Hi Rashad”)

Ace MMA Fighting reporter Mike Chiappetta has the biggest business scoop in the sport this week – UFC light heavyweight champion Jon Jones has signed a global deal with sportswear giant Nike. “The two sides have agreed to a multi-year contract that will see Jones decked out in Nike gear for the foreseeable future. On Sept. 1, when he faces Dan Henderson at UFC 151, Jones will be rocking the famous ‘Swoosh,’” Chiappetta reports.

“As a part of the deal, Jones will be featured on worldwide Nike advertising and receive his own signature line, sources said. It is expected to be announced within a week.”

As a matter of fact, just over an hour ago Jones himself tweeted “@JonnyBones Blessed to be signed by the biggest sports apparel company in the world #NIKE Dreams do come true,” confirming Chiappetta’s report

This is big, taters. We’ve seen MMA fighters sign regional deals with Nike and Reebok before but Jones is the first mixed martial artist to receive the same type of deal that people like Michael Jordan, Lebron James and David Beckham have received in the past.

Good to see that Bones’ recent legal troubles haven’t stopped him from getting this opportunity. But then again, very public infidelity and rape accusations couldn’t separate Kobe Bryant from his, at the time, new Nike deal years ago, so we guess it shouldn’t be a surprise. His driving while intoxicated arrest aside, Jones has spent his short but incredible career as an ideal spokesman for the sport and for would-be major brands.

Jones is the youngest champion in UFC history, is in the midst of one of the most dominant and exciting runs we’ve ever seen, is good looking and charming on the talk-show circuit, and provides for his family. It’s about time someone like Nike recognizes the potential in an MMA athlete like Jones.

We guess the UFC won’t have to make their preference for him over his opponents so blatantly obvious by sponsoring him for his fights any longer…

What do you think, nation – Will Jones be the first of many elite MMA fighters to be signed to Nike or is he a test one-off? If they sign more, who do you want to see next?

- Elias Cepeda

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johnnyb13088- August 22, 2012 at 3:54 pm
Having known Jon Jones since he was a little kid as he grew up next to my parents house, I can tell you he comes from a great family. The guy makes a mistake by drinking and driving. How many of us have done that and said we are fine or never got caught. I for one am very happy and proud of what he has achieved. He also has 2 brothers in the NFL as well. I wish him and his brohers continued success in their pro careers.
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dipsetkilla316- August 10, 2012 at 6:52 am
Wow ive never in my life seen so many jelouse pussy haters listen dont get mad couse jones raped ur favorite fighter whos is nike gonna sponser besides him and silva and jds the cant even di a commercial they dont speak english i like the comment on how jones is running from the cops and they say just do it that funny and i love hendo and i think he a lengend that has accomplished many thing in this career and is 42 and still fight and fight s good that being said jon is gonna rape him first round tko like r u serious there just so many fucking reasons i can say why hendo isnt gonna win but i just dont have the time
RwilsonR- August 9, 2012 at 9:39 am
I'm just gonna say what everyone's thinking - it's because he's black. Right? ...Right? ...Okay, maybe it's because he's good.
Fletch the V Stretch- August 9, 2012 at 9:51 am
Let it be known RwilsonR is now the resident racist on site!
Mechanicjitsu- August 9, 2012 at 7:57 am
Nike should do a commercial where Jones crashes his car hammered, puts on his "signature line" shoes, and flees the scene so quickly that the cops can't catch him. Then, as he's jumping over shit and running away, the screen cuts to a big ' JUST DO IT"
Fletch the V Stretch- August 9, 2012 at 9:33 am
Great post. Thought this was funny. What are your ideas for a John Fitch Nike commercial?
Clyde- August 9, 2012 at 5:21 am
The trouble with MMA is that it's so easy to lose, and every loss counts for so much. In things like Basketball, Football (American and Soccer), Rugby, Hockey and such, the seasons are long and if you have a losing run of 3 or 4 games, it looks bad, but it's very rare that one person is soley to blame and teams can recover quickly.

While Jones is on a tear and has been his whole career, he's not the first person to do it, and all it takes is one right from Hendo to have half his fans turn around and say "yeah... he was never that great to begin with, I've been saying it all along..." and so on.
how many fights does a fighter get in the UFC in a year? If you have 5 you're in a very small minority so any time you lose, you can't even try to redeem yourself for several months.

These campaigns need athletes who are busy to keep interest around them and MMA is still a small sport and most of the athletes will never be as dominant as Jones has been to this point.

I don't see a lot of MMA stars getting this kind of deal, Jones is just an anomaly.
bling bling- August 9, 2012 at 3:06 am
Maybe Nike could sponsor Carlos Condit next..
Votchogan-1991- August 9, 2012 at 2:52 am
We don't give a single F*** about what youre wearing, get sober and fight somebody!!!
SaggyBallsHD- August 8, 2012 at 9:25 pm
Great, now the dude is REALLY not going to fight anyone. He hasn't his the fact that he's got a career and endorsement money to think about. Welcome to the new MMA. The most marketable, not the most deserving.
Grandmas Nutmeg- August 8, 2012 at 8:05 pm
His own line is hopefully a line of compression shirts that wick away drunken throw-up and have freakishly long arms.
hawaiianlion15- August 8, 2012 at 7:57 pm
Holy shit, Cespada finally came up with a reasonably humorous caption!!
hawaiianlion15- August 8, 2012 at 7:58 pm
That is to say, Cepeda.
Elias- August 8, 2012 at 7:44 pm
RearNakedSpoon, Ill have you know that it was more than worth the trouble to get to and hang on to it...lol
angry little feet- August 9, 2012 at 10:24 am
If you would have put down the damn fish sandwich it would've been allot easier to get a grip. Just sayin.
frndlylion- August 8, 2012 at 7:30 pm
Someone who gets behind the wheel of a car drunk and smashes it up is a role model? Since when?
Look kids if your rich and/or famous enough, you can get away with things other people go to jail for doing!
HaterSlayer- August 8, 2012 at 7:43 pm
People generally don't go to jail for a first DUI unless they hurt or kill someone. Some people even get their DUIs plead down to reckless driving charges. Jon's punishment for his DUI is in line with what most people in his situation get.
HaterSlayer- August 8, 2012 at 7:14 pm
"We guess the UFC won’t have to make their preference for him over his opponents so blatantly obvious by sponsoring him for his fights any longer…"

Wait, so you think the UFC wanted Frank Mir to beat JDS? He was sponsored by the UFC in that fight.
Landulf- August 8, 2012 at 7:04 pm
Just DUI it.
ctastrophe- August 8, 2012 at 9:40 pm
This is the best possible comment for this article.
HEY- August 8, 2012 at 5:12 pm
Signature line??
I'm buyin' it! :D
smellypiratehooker- August 8, 2012 at 5:06 pm
Looks like Jon Jones got him self some fans.
RearNakedSpoon- August 8, 2012 at 4:56 pm
I hope Nike make cup's otherwise a "sportswear" company sponsoring an athlete who cannot wear their products for some level of performance input is as retarded as Jon Bon Jonsi's ugly face.
They should at least develop a cup that is easier for Cepeda to attach himself to ;)
RearNakedSpoon- August 8, 2012 at 4:56 pm
*giggles*
Alan K- August 8, 2012 at 4:43 pm
The Air Jones shoes will be abnormally long so that conventional shoes won't be able to get around the reach.
Get Off Me- August 8, 2012 at 4:34 pm
Hello new Bentley.
Mr_Misanthropy- August 8, 2012 at 3:36 pm
Bon Jonsi
Mr_Misanthropy- August 8, 2012 at 3:36 pm
Now Bon Jomsi can rub it out to pictures of himself and then clean up the mess with a stack of hundred dollar bills.
shatterproof- August 8, 2012 at 3:20 pm
Guess no one told Nike that Jones is perhaps the most disliked champ to date in MMA. Goofs.
Sodak- August 8, 2012 at 3:17 pm
God I hope Hendo KHTFO!
Crow42- August 8, 2012 at 3:15 pm
Damm bones did something many , will look at as revolutionary in the years to come.
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