Personally, I blame Chael "Epic Troll" Sonnen, who recently proved that even if you have a somewhat dull fighting style, MMA fans will start caring about you as soon as you accuse Anderson Silva of being an overrated punk who’s fluent in both English and Spanish. Sonnen’s recent success in playing the heel is only encouraging trash-talkers to get bolder with their call-outs, and the latest instigator is UFC welterweight contender Josh Koscheck, who has been on Twitter the last couple of days demanding that Tito Ortiz fight him. Considering that Koscheck is two weight classes smaller than Ortiz, this seems like a fight that Ortiz would actually take, although the HBBB hasn’t responded yet.

Obviously, the matchup would never be approved by the UFC or any athletic commission in this country*, even if Kos went on an all-Bojangles diet for the next three months. And in that sense, the call-out is virtually useless, outside of the fact that it gets us talking about Josh Koscheck for a few minutes one Tuesday afternoon. It’s like when somebody says "I’d kick your ass if my friends weren’t holding me back." In this analogy, the "friends" represent the 35-pound weight differential. You’re talking shit with a safety net. Yes, Josh, in the old days of the UFC, you’d occasionally see a guy like Keith Hackney beating the crap out of a guy like Emmanuel Yarborough. But I’m not sure that argument’s strong enough to convince Dana to toss out the unified rules on your behalf.

* Wait a minute. Are they just building up heat for a future headlining fight in Abu Dhabi? Oh God, no.