(Coming to a trailer park near you)

Keith Jardine is working under a sponsorship deal with new friend of the Octagon Harley-Davidson, and we could not imagine a more appropriate choice. I mean, look at him. His goatee alone should qualify him, plus he’s from Butte, Montana.

We’re guessing that the people from Harley decided to sponsor him without any further information. The fact that he can fight, it’s just a plus.

Jardine is also starting up a new web site (coming soon), where he plans to sell gear more attuned to the sensibilities of Jardine fans. Like belt buckles that say “Mean” on them. You pumped up yet? We are.

If you’re still not buying this as a great way to spread the appeal of MMA to another demographic, then check out Jardine’s Bike Week video. Jess from Rock of Love with Bret Michaels is there, so you know it’s a good time. She’s the chick who beat out the other skanks to win the first season of the show. Which makes her a success?

Whatever. It’s all good at Bike Week, baby.

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mmacoach- April 1, 2008 at 4:41 pm

That gym must have smelled like spoiled onions mixed with beer vomit over homeless hot feet when those two were done rolling. You can almost smell it through the video.

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ben- April 1, 2008 at 4:21 pm

I love the Dean of Mean nickname. It allows for hilarious jokes imagining a full mean university. Who's the janitor of mean? How about the adjunct of mean? That's just good fun.

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Anonymous- April 1, 2008 at 3:06 pm

No THAT'S some side boob.

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kazanski13- April 1, 2008 at 2:52 pm

The dean of mean is the lamest nickname ever. Everyone I know calls him the "queen of peen" or "the mean sardine"

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Keith Jardine: Dean of Merchandising?