We’ve mentioned more than once that Affliction’s postponed “Day of Reckoning” card (January 24th; Anaheim, CA) will be a co-promotion with Golden Boy Promotions — though we weren’t really clear on what that partnership might look like. But it seems that Golden Boy is putting on a big-name boxing match the same night — Antonio Margarito vs. Shane Mosley — which will air on HBO opposite Affliction’s pay-per-view card. In other words, they’re not so much partners as direct competitors. As Bloody Elbow’s Michael Rome sees it:
I don’t think there is any joint promotional deal between Affliction and Golden Boy. I heard a few weeks ago that nothing was signed, and it looks like all they have is a t-shirt deal, or a production deal at most. They announced it prematurely to distract people from the fact that they cancelled their October show because it sold about 700 tickets.
This is not good. Without the promotional muscle of Golden Boy, there’s no guarantee that “Day of Reckoning” won’t tank as hard as it did originally. We already know that Affliction may be trying to cut their losses, and if there’s no real pact with Golden Boy in place, that’s one less incentive for them to remain in the game.