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LOL @ This Affliction/Golden Boy ‘Co-Promotion’

Day of Reckoning Affliction MMA

We’ve mentioned more than once that Affliction’s postponed “Day of Reckoning” card (January 24th; Anaheim, CA) will be a co-promotion with Golden Boy Promotions — though we weren’t really clear on what that partnership might look like. But it seems that Golden Boy is putting on a big-name boxing match the same night — Antonio Margarito vs. Shane Mosley — which will air on HBO opposite Affliction’s pay-per-view card. In other words, they’re not so much partners as direct competitors. As Bloody Elbow’s Michael Rome sees it:

I don’t think there is any joint promotional deal between Affliction and Golden Boy. I heard a few weeks ago that nothing was signed, and it looks like all they have is a t-shirt deal, or a production deal at most. They announced it prematurely to distract people from the fact that they cancelled their October show because it sold about 700 tickets.

This is not good. Without the promotional muscle of Golden Boy, there’s no guarantee that “Day of Reckoning” won’t tank as hard as it did originally. We already know that Affliction may be trying to cut their losses, and if there’s no real pact with Golden Boy in place, that’s one less incentive for them to remain in the game.

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dusty- October 31, 2008 at 2:12 pm
Isn't Nogueira fighting on the Ultimate just a month earlier?
fightfan- October 31, 2008 at 1:50 am
That is fucking hilarious. Affliction made such a big deal out of the "partnership" with Golden Boy....and the "huge" announcement. Priceless. Now they have are competing on the same night with their "partner". How lame can Afflicton get???
scott- October 30, 2008 at 10:03 pm
So does anyone else think that Affliction used a picture of Big Nog INSTEAD OF Antonio Rogerio Nogueira??? Look closely, that seriously looks more like Big Nog.
Anonymous- October 30, 2008 at 9:50 pm
Looks like a some nice fights. I can't wait.
Canucklechuk- October 30, 2008 at 8:16 pm
Well, Kevbo, as you point out in your post, the quote was "MORE than a handful of fights AND a really awesome beard". But if you have to ask I was comparing the undefeated fighter that Affliction locked up, Fedor, to the, then, undefeated fighter that Elite attached itself to, one Kevin "Kimbo Slice" Ferguson.
That said, total reading FAIL on your part dude.
Kevbo- October 30, 2008 at 7:41 pm

"These guys have been sketchy from the start and are only still around as a fight organization because they hitched their wagon to an undefeated heavyweight with more than a handful of fights and a really awesome beard."

Who is the undefeated fighter with the beard? AA has a beard but is not undefeated and Fedor does not have a beard and is not undefeated. Even if you consider Fedor's loss to not be a "real loss" then he still doesn't have a beard.

Andre Rules!
jdavis- October 30, 2008 at 7:35 pm
While boxing and MMA might not be in direct competition Golden Boy wouldn't be putting on a fight on HBO on the same day if they were truly committed to Affliction and MMA. It also seems it is a sign that Golden Boy isn't committed to the marketing/promotion or the actual production of the Affliction card as Affliction has been leading us to believe.
Dr.Drk- October 30, 2008 at 7:31 pm
LOL @ stupid post.. lame somthing-not-ufc hater :)
Fedor vs Arlovski is going to be an interesting fight.

Affliction FTW!!!!
Canucklechuck- October 30, 2008 at 7:26 pm
Further to Mayhem420 @kissenger,
Basically the first event "tanked" as well. I mean barely 100k PPV buys (and potentially it was even less than that) and the Arena wasn't even a sell out (although that didn't stop Attencio from trying to tell us it was). These guys have been sketchy from the start and are only still around as a fight organization because they hitched their wagon to an undefeated heavyweight with more than a handful of fights and a really awesome beard.
And now this partner of Attencio's, that Todd Beard dude, is making negative comments towards Randy (not to mention Dana and the Fertittas). What a dumb ass. These guys are sooo fucking doomed.

I'm not the first one to say it but I really think that these guys have just rented the Trump brand. It's fairly well known that he does this kind of thing as a revenue generator. I think the Donald is just fine to help promote Affliction as long as they are still paying the bills. I mean, unless they gave him an equity stake in exchange for use of the Trump name, why would he care what dumb shit these T-shirt guys decide to do. He's certainly not throwing any of his money at that piece of shit org.
Michaelthebox- October 30, 2008 at 7:23 pm
OB&I rather.
Michaelthebox- October 30, 2008 at 7:22 pm
OB&A: My understanding is that Trump didn't put any money in at all, and in fact was paid for his time and association. In the grand scheme of things Affliction is a nothing company, and if it goes south, Trump's name won't take even the slightest hit.
Shady- October 30, 2008 at 7:14 pm
Kevin Marshall- October 30, 2008 at 7:13 pm
"In other words, they’re not so much partners as direct competitors."

See, that works on an assumption that I don't fundamentally agree with - that there's enough overlap between fans of MMA and boxing to make the two competitive for the fans' dollar and/or a viable business alliance. Dave Meltzer used to talk a lot about this - and he's brought up some interesting points in the past - that shows there's a lot more parallel and "give and take" between MMA and professional wrestling than there is between MMA and boxing. In other words, that when MMA hit its stride a few years back, wrestling was affected in more direct ways financially (eg. PPV buys) than boxing was, which was still having the occassional "banner year" while the UFC boom hit.

Don't get me wrong - I do think that there's MMA fans that will watch the Moseley fight on HBO. But I don't think there's quite enough overlap to say that these are potential PPV buyers that are now lost.

I'd go further and say that the fact that they aren't considered direct competition is more evidence of how ridiculous it is that both companies even decided to invest in cross-promotion in the first place, but that's a rant for another time.
DDT- October 30, 2008 at 7:10 pm
God Affliction is lame!
Scar Tissue- October 30, 2008 at 7:06 pm
Goddamnit! I'd really like to see these fights!
Old, Bald and Irish- October 30, 2008 at 7:00 pm
OK...Affliction has officially crossed over to the "pathetic" category.

I've asked before and I'll ask again: Why is Donald Trump letting this happen? Is he involved or not? I just don't think the Donald would allow his name and money to go down the tubes with Alliction...

...unless, of course, nothing was signed?

This is killin' me. I wanna see Fedor, Barnett, Babalu, Horodecki, Arlovski and Nog fight. If Affliction tanks, where are they gonna go? I can't think of many fighters in the Japanese MMA orgs that could match up with most of these guys; size/talent-wise. Outside of Horodecki and possibly Arlovski, I don't see any of these guys getting picked up by the UFC.
mayhem420- October 30, 2008 at 6:58 pm
Thing is I dont think that Fedor is a huge draw in the US.
Hardcore fans and maybe a few causual one's know who he is and what he is about but not enough to sell the whole show.
I really do think that if this card does go down that it will be the last one Affliction puts on for a long time if not ever again.
Anonymous- October 30, 2008 at 6:57 pm
"Antonio Margarito vs. Shane Mosley — which will air on HBO"

SWEET! Thanks for the heads up!
kissenger- October 30, 2008 at 6:49 pm
The difference is that this card has the Fedor on it.
shizznitt- October 30, 2008 at 6:47 pm
it's the day of reckoning for affliction